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Social and Behavioral Sciences Commons™
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Articles 1 - 9 of 9
Full-Text Articles in Social and Behavioral Sciences
Desidero Ergo Sum (I Desire Therefore I Am): Towards A Psychoanalytic Reading Of The Advertising Of Perfume, Eugene O'Brien
Desidero Ergo Sum (I Desire Therefore I Am): Towards A Psychoanalytic Reading Of The Advertising Of Perfume, Eugene O'Brien
Irish Communication Review
No abstract provided.
It's Just One Of Those Gender Role Things: The Woman Does The Shopping, And The Man Fixes The Doors: Irish Advertising Students And Postfeminist Gendered Discourses, Aileen O'Driscoll
It's Just One Of Those Gender Role Things: The Woman Does The Shopping, And The Man Fixes The Doors: Irish Advertising Students And Postfeminist Gendered Discourses, Aileen O'Driscoll
Irish Communication Review
In 2010 the European Commission published a report outlining its official position on ‘Breaking gender stereotypes in Media’ thereby explicitly recognising that advertising’s dissemination of images that depict gender stereotyping works to uphold gender inequalities. In addition, the European Coalition against Media Sexism (WECAMS) has engaged with the European Parliament and the European Advertising Standards Alliance in a bid to open up discussion on the possibility for standardising guidelines aimed at tackling and preventing sexism and gender stereotyping in advertising. Furthermore, over a more than forty-year history feminist media research has consistently pointed to problematic gendered imagery in advertising texts …
Language Change And Ideology In Irish Radio Advertising, Joan O'Sullivan
Language Change And Ideology In Irish Radio Advertising, Joan O'Sullivan
Irish Communication Review
This paper examines language ideological change in the Irish context through a longitudinal analysis of accent choice in a corpus of radio ads from 1977, 1987, 1997 and 2007. The analysis is based on Sussex’s (1989) ad components of Action and Comment. The Action component is generally comprised of contextual dialogic interaction and associated with discourses of ‘everyday informal interaction’ while the Comment component, often associated with the slogan of the ad, tends to be monologic and decontextualised and is associated with discourses of ‘power and authority’ (Lee, 1992). The use of standard British English accent features, particularly in …
In Search Of Identity: An Exploration Of The Relationship Between Guinness's Advertising And Ireland's Social And Economic Evolution Between 1959 And 1969, Patricia Medcalf
In Search Of Identity: An Exploration Of The Relationship Between Guinness's Advertising And Ireland's Social And Economic Evolution Between 1959 And 1969, Patricia Medcalf
Irish Communication Review
This paper analyses the first decade of ads published and broadcast by Guinness in Ireland. The period is 1959 to 1969, a time that marked the start of significant change in Irish society. It is argued here that the messages in the adverts chronicle many of these changes. Seismic shifts in government economic policy coincided with the 200th anniversary of the foundation of the Guinness brewery. The ensuing lift in the economy’s fortunes is mirrored in many ads, as are some of the demographic changes, such as rising marriage rates and falling birth rates, and an expanding middle class. …
O Say Can You See? Irish Advertising Agents Look To America, 1895-1936, Colum Kenny
O Say Can You See? Irish Advertising Agents Look To America, 1895-1936, Colum Kenny
Irish Communication Review
No abstract provided.
Editorial Introduction: Advertising Past And Present: Research In The Irish Context, Neil O'Boyle, Eamon Maher
Editorial Introduction: Advertising Past And Present: Research In The Irish Context, Neil O'Boyle, Eamon Maher
Irish Communication Review
No abstract provided.
Is Advertising On Television To Children A Problem?, Brian Young
Is Advertising On Television To Children A Problem?, Brian Young
Irish Communication Review
Why are people concerned about television advertising and its influence on children? Is this concern justified? These are the two main points I want to consider in this paper.
View Of Advertising Practitioners, Peter O'Keeffe
View Of Advertising Practitioners, Peter O'Keeffe
Irish Communication Review
I am concerned to make the case for the rights and liberties to communicate commercial advertising messages to children. Consequenlly, I am amused by the identification of advertising with witchcraft; witches ceased to be burned a long time ago. However, this comparison, illustrates the excessive concern shown about how strangely influential advertising is.
Children And Television Advertising, Farrell Corcoran
Children And Television Advertising, Farrell Corcoran
Irish Communication Review
I am particularly frustrated by the lack of debate on issues concerning the media and children in this country. That may be a sweeping statement but we tend to react rather than take an active interest in trying to influence things. These reactions tend to be shaped by moral panics. There is nothing as depressing as a moral panic that arises, usually in the area of violence, every year or two, in response to something happening near us, for example in Manchester, Liverpool or perhaps closer to home. The same tired old arguments and positions are taken with little sign …