Social and Behavioral Sciences Commons^™

Illusions Of Unity: The Paradox Between Mega-Sporting Events And Nation Building, Terrance Carroll

Exchange: The Journal of Public Diplomacy

This article presents an investigation into the use of "nation building" rhetoric as a motive to host mega- sporting events. Previous literature regarding mega-events presents the potential for such events to be used for uniting a nation. Moreover, nation building has been conceived in public relations research as consisting of two main components; national identity and national unity, both of which can be tied to image crafting. However, examining the 2010 World Cup in South Africa and the planning for the 2014 World Cup in Brazil demonstrates a paradox that exists between the concept of nation building and the actual …

Our Wavin’ Flag: U.S. Public Diplomacy Outreach, Sharon Hudson-Dean

Exchange: The Journal of Public Diplomacy

In March 2012, U.S. President Barack Obama, an avid sports fan, sat down to talk with sports writer Bill Simmons.1 He explained why competition on the field connects radically different people to each other, "People - for all our differencespolitically,regionally,economically-mostfolksunderstandsports.Probablybecauseit'soneofthe few places where it's a true meritocracy. There's not a lot of BS. Ultimately, who's winning, who's losing, who's performing, who's not - it's all laid out there."

In many ways, sports is a perfect unifier. A fan need not be literate, educated, well-traveled, or wealthy to be personally engaged in the fate of a team or the outcome of …