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South Dakota State University

Communication

Communication Studies Publications

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Full-Text Articles in Social and Behavioral Sciences

Metaphors That Communicate Weight-Based Stigma In Political News: A Case Study Of New Jersey Governor Chris Christie, J. Anderson, Y. Zhu, J. Zhuang, J.C. Nelson, M.J. Bresnahan, X. Yan Feb 2017

Metaphors That Communicate Weight-Based Stigma In Political News: A Case Study Of New Jersey Governor Chris Christie, J. Anderson, Y. Zhu, J. Zhuang, J.C. Nelson, M.J. Bresnahan, X. Yan

Communication Studies Publications

News media use metaphors to describe politics (Landau & Keefer, 2014) and obesity (Barry,Brescoll, Brownell, & Schlesinger, 2009). Weight-based stigma is prevalent in U.S. news media (Heuer,McClure, & Puhl, 2011). Media coverage of politicians’ body size may contain metaphors that stigmatizeweight. Metaphors reflect and shape how people think about important issues like politics or obesity(Landau, Sullivan, & Greenberg, 2009; Landau, Meier, & Keefer, 2010; Landau & Keefer, 2014).
Objective – This study uses stigma communication theory (Smith, 2007) to examine stigmatizing metaphors used in media coverage of a United States politician, and candidate for the 2016 Republican presidential nomination, New …