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Social and Behavioral Sciences Commons

Open Access. Powered by Scholars. Published by Universities.®

Singapore Management University

Research Collection School Of Accountancy

2022

Digitalization

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Full-Text Articles in Social and Behavioral Sciences

Leveraging On A University-Industry Partnership Programme: How A Yearbook Publisher Can Pivot Its Operations In A New Normal, Yuanto Kusnadi, Benjamin Huan Zhou Lee, Gary Pan Jul 2022

Leveraging On A University-Industry Partnership Programme: How A Yearbook Publisher Can Pivot Its Operations In A New Normal, Yuanto Kusnadi, Benjamin Huan Zhou Lee, Gary Pan

Research Collection School Of Accountancy

The printing industry is a “sunset” industry that is currently undergoing massive changes, with digital transformation and sustainability being two key issues that the companies in these 2 industries have to face. In addition, the Covid-19 pandemic has hastened the pace of the changes that are taking place and companies have to make serious decisions that will affect their future survival in this industry. This article highlights how one printing solutions provider in Singapore can pivot its operations to be more sustainable in the new post-pandemic normal.