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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Creating A Customer-Centred Brand, Amira Geneid
Creating A Customer-Centred Brand, Amira Geneid
Research Collection Institute of Service Excellence
Amira Geneid of Zahara discusses how the brand listens to their community to deliver beyond expectations. Zahara is a halal cosmetics line based in Singapore
Foreword [June 2018, Issue 2], Neeta Lachmandas
Foreword [June 2018, Issue 2], Neeta Lachmandas
Research Collection Institute of Service Excellence
In this issue, we speak to 10 small business owners representing a myriad of sectors about their experience and insight into growing their business in Singapore and the region, as well as their approach to customer satisfaction and service excellence.