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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
How Do You Demonstrate Enthusiasm In A Job Interview?, Singapore Management University
How Do You Demonstrate Enthusiasm In A Job Interview?, Singapore Management University
Perspectives@SMU
Is there such a thing as being too enthusiastic in a job interview, and how should hiring managers assess candidates on this?
Did Twitter Deliberately Mislead Elon Musk In His Acquisition Bid?, Mark Humphery-Jenner
Did Twitter Deliberately Mislead Elon Musk In His Acquisition Bid?, Mark Humphery-Jenner
Perspectives@SMU
Elon Musk has officially ended his bid to acquire Twitter on the grounds that it misled the market in its disclosures, writes UNSW Business School's Mark Humphery-Jenner
Twitter Demonstrates Why Poison Pills Are Bad For Shareholders, Mark Humphery-Jenner
Twitter Demonstrates Why Poison Pills Are Bad For Shareholders, Mark Humphery-Jenner
Perspectives@SMU
Twitter’s poison pill appears to be an attempt to entrench the board rather than delivering shareholder value, writes UNSW Business School's Mark Humphery-Jenner
Non-Fungible Tokens (Nfts): A Turning Point For Digital Content Creators And Artists?, Eric Lim
Non-Fungible Tokens (Nfts): A Turning Point For Digital Content Creators And Artists?, Eric Lim
Perspectives@SMU
While NFTs may seem like a fad, they are revolutionising how digital content creators and artists create new business models
Can Influencer Marketing Make Herbal Tea Cool?, Singapore Management University
Can Influencer Marketing Make Herbal Tea Cool?, Singapore Management University
Perspectives@SMU
A Singapore-based influencer marketing platform is tasked with the equivalent of trying to “sell bell-bottoms to Millennials”
The Value Of Transgender Women In The Philippine Call Centre Industry, Singapore Management University
The Value Of Transgender Women In The Philippine Call Centre Industry, Singapore Management University
Perspectives@SMU
While call centres provide an otherwise unavailable path to corporate work for trans individuals, they also extract value while conferring social status
Artificial Intelligence, Real Concerns…And Cash, Singapore Management University
Artificial Intelligence, Real Concerns…And Cash, Singapore Management University
Perspectives@SMU
Regulating development of self-aware robots is crucial. Data privacy is key to user-app power dynamic
Twitter Ceo’S Life And Business Lessons, Singapore Management University
Twitter Ceo’S Life And Business Lessons, Singapore Management University
Perspectives@SMU
Jack Dorsey on unexpected innovations, social media echo chambers, and the power of ‘why?’
Twitter And The Discovery Mindset, Singapore Management University
Twitter And The Discovery Mindset, Singapore Management University
Perspectives@SMU
Understanding how social media is consumed can help make an ad more easily recalled
Operating A Digital Marketing Agency Out Of China, Singapore Management University
Operating A Digital Marketing Agency Out Of China, Singapore Management University
Perspectives@SMU
Mobile Now has to contend with the Great Firewall of China but the opportunities for growth outweigh the technical obstacles
Is The Effectiveness Of Social Media Overrated?, Singapore Management University
Is The Effectiveness Of Social Media Overrated?, Singapore Management University
Perspectives@SMU
Feeling empowered is not the same as being empowered
Recharge On The Go For The Busy Bee, Singapore Management University
Recharge On The Go For The Busy Bee, Singapore Management University
Perspectives@SMU
Human interactions can be energising and bring vitality to employees
Public Realtions In The Social Media Age, Singapore Management University
Public Realtions In The Social Media Age, Singapore Management University
Perspectives@SMU
Instead of communicating through the media, PR professionals now have to engage across the spectrum because “everybody now matters"
Winning In A Mobile-First World, Singapore Management University
Winning In A Mobile-First World, Singapore Management University
Perspectives@SMU
According to Facebook, it’s all about: a discovery mindset, relevance, and ‘thumb-stopping creative’
How China's Firms Use Analysts To Communicate Externally, Singapore Management University
How China's Firms Use Analysts To Communicate Externally, Singapore Management University
Perspectives@SMU
Chinese companies face a dilemma. They need to straddle two worlds - there’s the old China where business is still conducted on a “who you know” basis, and the emerging world of financial markets, regulations and transparency, says Professor T.J. Wong, Choh-Ming Li Professor of Accountancy and Director of Centre for Institutions and Governance at the Chinese University of Hong Kong (CUHK) Business School.
Getting People To Buy, Always, Singapore Management University
Getting People To Buy, Always, Singapore Management University
Perspectives@SMU
Creating touchpoints in stores and embracing the social media world keep consumers engaged with brands
The Next Wave Of Globalisation, Singapore Management University
The Next Wave Of Globalisation, Singapore Management University
Perspectives@SMU
As consumption patterns shift away from OECD countries to the developing world, businesses need to leverage on technology to overcome last-mile delivery obstacles
Driving Uber’S Success, Singapore Management University
Driving Uber’S Success, Singapore Management University
Perspectives@SMU
Besides being a disruptive innovation, Uber’s exponential growth has been based on smart lobbying and use of social media
Social Marketing: Delivering On Passion, Singapore Management University
Social Marketing: Delivering On Passion, Singapore Management University
Perspectives@SMU
Focus on your audience’s desire and motivations, and deliver your product’s unique proposition with every interaction on social media
How To Create Value Like Master Negotiators, Singapore Management University
How To Create Value Like Master Negotiators, Singapore Management University
Perspectives@SMU
Be thoroughly prepared but know when there is no deal
Advertising In The Digital Age, Singapore Management University
Advertising In The Digital Age, Singapore Management University
Perspectives@SMU
Algorithms, big data and real-time computing are revolutionising the advertising industry, but brands still need to be clear about their business objectives to maximise advertising returns
Facebook: The Power Of Leverage, Singapore Management University
Facebook: The Power Of Leverage, Singapore Management University
Perspectives@SMU
Entrepreneurs like Suria Mohd have gained a large following of Facebook users that enables her to enjoy a thriving business and celebrity status in Singapore’s television scene. Here’s how.
Crisis Communication In The Age Of Social Media, Singapore Management University
Crisis Communication In The Age Of Social Media, Singapore Management University
Perspectives@SMU
Organisations must include the communications department as part of the strategic response to a crisis, and the CEO must display leadership
Women (And Men) Can Have It All, Singapore Management University
Women (And Men) Can Have It All, Singapore Management University
Perspectives@SMU
Value of caregiving must be recognised for men and women to be truly equal
Pr In The Time Of Twitter, Facebook And Linkedin, Singapore Management University
Pr In The Time Of Twitter, Facebook And Linkedin, Singapore Management University
Perspectives@SMU
It is not just about setting up a social media profile
Breaking Through The Noise, Singapore Management University
Breaking Through The Noise, Singapore Management University
Perspectives@SMU
Today’s smartphone companies operate in a crowded and competitive environment. What can brands do to stand out?
Bridging The Business Cultures Of The East And West, Singapore Management University
Bridging The Business Cultures Of The East And West, Singapore Management University
Perspectives@SMU
As companies in the West look to the East for business opportunities and those in the East looking westwards to expand themselves, it is no longer enough for business executives to be bilingual. Those who want to be in hot demand will have to be "bi-cultural" and understand the differences between Western and Eastern business cultures.
Living In Digital Asia: Better, Faster, Stronger?, Singapore Management University
Living In Digital Asia: Better, Faster, Stronger?, Singapore Management University
Perspectives@SMU
The rate at which Asia is embracing technology is simply "amazing", according to Olivier Muehlstein, principal consultant at the Boston Consulting Group. “It's astounding how digitally engaged and active people are in this part of the world. Southeast Asia is extremely connected; it's an anomaly,” he said, and cautioned that an important consequence from all of these changes, is that privacy does not exist anymore.
Twitter: High On Celebrity Gossip, Low On News Discussion, Singapore Management University
Twitter: High On Celebrity Gossip, Low On News Discussion, Singapore Management University
Perspectives@SMU
Twitter is regarded as a highly popular platform for online communications. It was said to have played a role in facilitating – 140 characters at a time – social movements that supported key events such as the Arab Spring. And because Twitter messages (or 'tweets' as they are called) are compact and quickly transmitted, they are widely used to spread and share breaking news, personal updates and spontaneous ideas.
Enhancing Internal Communications: How Microsoft Cuts Through The Clutter, Singapore Management University
Enhancing Internal Communications: How Microsoft Cuts Through The Clutter, Singapore Management University
Perspectives@SMU
How do you communicate with 5,000 employees across 17 countries in a simple yet effective and compelling way? This was a question that Jovina Ang had to answer back in 2010, when she joined Microsoft Services Asia as marketing communications director.