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Full-Text Articles in Social and Behavioral Sciences
The Paradoxical Food Buying Behaviour Of Parents: Insights From The Uk And Australia, Gary I. Noble, Sandra C. Jones, Danielle Mcvie, Laura Mcdermott, Martine Stead
The Paradoxical Food Buying Behaviour Of Parents: Insights From The Uk And Australia, Gary I. Noble, Sandra C. Jones, Danielle Mcvie, Laura Mcdermott, Martine Stead
Gary Noble
AbstractPurpose - This article aims to explore the apparent paradox between the nutritional knowledge ofparents of pre-school children and their actual food purchase and preparation behaviour.Design/methodology/approach - Two separate qualitative data collection exercises wereconducted, an exploratory focus group study in the UK and a projective technique study in Australia.Findings - The UK study found that, despite believing that vegetables were good for children'shealth, mothers also perceived that it was extremely difficult to encourage children to eat them. Theresults of Australian study suggest that the purchase of unhealthy "treats" or "bribes" is explainedthrough the concept of "expediency" whereas what this study …
A Conceptual Model Of The Factors Affecting The Choice Of Nonprofit Organisation By Large Corporations In Australia, John Cantrell, Elias Kyriazis, Gary I. Noble, Jennifer Algie
A Conceptual Model Of The Factors Affecting The Choice Of Nonprofit Organisation By Large Corporations In Australia, John Cantrell, Elias Kyriazis, Gary I. Noble, Jennifer Algie
Gary Noble
This paper develops a new conceptualisation of corporate giving which advances our knowledge in the field of nonprofit marketing through the development of a model which assists in identifying the drivers of corporate giving in Australia. Existing conceptualisations are limited in that the commercial realities of corporate life and the pressures that many organizations face in achieving concrete outcomes from their giving behaviour have not been properly reflected in research results. In an environment of increased competition amongst nonprofits for donations in terms of money, resources, and volunteers the better understanding of how and why corporations give will enable nonprofit …