Social and Behavioral Sciences Commons^™

The rising popularity of augmented reality (AR) was punctuated by the Pokémon Go craze of 2016. Individuals of all ages were glued to their phones, attempting to catch creatures that displayed on their phone but were not physically in front of them. There are free and low-cost applications that libraries can use to harness the magic and create their own AR content to enhance library usability and marketing. This column explores the history of AR, explains how it works, and provides some examples of how librarians can use it to market their services and provide additional assistance to library users.