Social and Behavioral Sciences Commons^™

Personal Vs. Social, Magdalini Eirinaki

Faculty Publications

The last few years we witnessed an impressive growth in social networks and in applications that add value to their amassed information. At the same time, the continuing expansion of mobile platforms and applications (e.g. iPhone), combined with the overwhelming supply of information and services, makes effective personalization and context-awareness much required features. One may consider "personal" and "social" data management as comprising two distinct directions with conflicting characteristics. However, it can be argued that they complement each other and that in future applications they will ultimately converge. This "personal vs. social" predicament presents a number of interesting topics that …