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A Consumer Logistics Framework For Understanding Preferences For High-Speed Rail Transportation, Mti Report 05-04, Kenneth C. Gehrt, Mahesh Rajan

Mineta Transportation Institute

The prospect for high-speed rail (HSR) service for the San Francisco-Los Angeles corridor and beyond first arose eight years ago. The plan remains to connect California’s major cities in the next 15 years at a total cost of $25 billion.

The purpose of this study is to reach a fuller understanding of consumers’ perceptions of such a service. Consumer logistics theory is used in the study as a framework to begin to provide this understanding of consumer perceptions and to inform future efforts to develop and market HSR service.

This study uses the consumer logistics framework to help understand how …