Social and Behavioral Sciences Commons^™

Video Transit Training For Older Travelers: A Case Study Of The Rossmoor Senior Adult Community, California, Mti Report 06-04, Susan Shaheen, Caroline Rodier

Mineta Transportation Institute

In this study, the authors applied principles of social learning and marketing to develop a transit training video for residents of the Rossmoor senior adult community in California . The video features familiar community members successfully navigating specific concerns and problems related to transit use in accessing key community destinations (shopping, health care, and the nearest Bay Area Rapid Transit district station). To evaluate the effectiveness of the video, residents were recruited to complete questionnaires before and after viewing it. Video messages aimed to educate viewers on how to obtain transit information, costs, and payment generated a significant and positive …