Social and Behavioral Sciences Commons^™

Facebook For Health Promotion: Female College Students’ Perspectives On Sharing Hpv Vaccine Information Through Facebook, Ni Zhang, Joann Tsark, Shelly Campo, Michelle Teti

Faculty Research, Scholarly, and Creative Activity

Facebook, a social network site, has been widely used among young adults. However, its potential to be used as a health promotion medium has not been fully examined. This study explored Facebook's potential for sharing human papillomavirus (HPV) vaccine information among female college students in Hawai‘i. Culturally tailored flyers and handouts were developed and distributed at one large university in Hawai‘i to recruit female college students between the age of 18 and 26 having an active Facebook account. Three focus group meetings were conducted to gather student perspectives about how information about HPV vaccine may be best shared via Facebook. …