Social and Behavioral Sciences Commons^™

Sexing Capitalism: Condoms And Industrial Change, Peter Chua

Faculty Publications, Sociology

In the late 1700s, condoms were luxury items for the affluent in Western Europe, but by the 1970s, the US government gave free condoms out to poor women in Third World areas. Moreover condom availability has increased dramatically since the global emergence of the AIDS pandemic in the 1980s, adding to the already fervent social stigmatization and political contentions on morality, sexuality, and wellbeing that condom use brings. This paper focuses on the strategically joint-relationship between manufacturing firms and governments to foster distinct profit-oriented condom social relations and moral-symbolic regimes of sexual cultures. Proposing a sex-situated theory of capitalist firms, …