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Full-Text Articles in Social and Behavioral Sciences
The Aesthetic Turn In Green Marketing: Environmental Consumer Ethics Of Natural Personal Care Products, Anne Marie Todd
The Aesthetic Turn In Green Marketing: Environmental Consumer Ethics Of Natural Personal Care Products, Anne Marie Todd
Anne Marie Todd
Green consumerism is on the rise in America, but its environmental effects are contested. Does green marketing contribute to the greening of American consciousness, or does it encourage corporate greenwashing? This tenuous ethical position means that eco-marketers must carefully frame their environmental products in a way that appeals to consumers with environmental ethics and buyers who consider natural products as well as conventional items. Thus, eco-marketing constructs a complicated ethical identity for the green consumer. Environmentally aware individuals are already guided by their personal ethics. In trying to attract new consumers, environmentally minded businesses attach an aesthetic quality to environmental …
Bridging The Internet Divide: An Analysis Of The Changing Nature Of The Political Communication Of Moveon.Org, Anne Marie Todd, C. M. Sabee
Bridging The Internet Divide: An Analysis Of The Changing Nature Of The Political Communication Of Moveon.Org, Anne Marie Todd, C. M. Sabee
Anne Marie Todd
This paper looks into the conversations among members on MoveOn’s electronic bulletin boards and MoveOn’s public rhetorical messages, including press releases, advertisements and campaign actions. These conversational and rhetorical media illuminate the links between the communication for internal and public audiences, and offer a look at the changing nature of political communication.