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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
What’S For Breakfast? An Analysis Of American Breakfast Food Advertisements And The Promotion Of Binge Eating Disorder Behaviors, Debbie Danowski
What’S For Breakfast? An Analysis Of American Breakfast Food Advertisements And The Promotion Of Binge Eating Disorder Behaviors, Debbie Danowski
Communication, Media & The Arts Faculty Publications
“They’re great!!” an animated Tiger named Tony shouts as both children and adults cheer about the introduction of a new cereal that is chocolate frosted. Later in the 15-second commercial, children are encouraged to “LET YOUR GR-R-REAT OUT” with wording that appears above an image of a father and son eating cereal together seated closely on a sofa. This ad, which first aired on January 1, 2018 and stopped airing on October 1, 2018 received over 4 billion TV impressions of which more than 3.8 billion were shown nationally. And, as most of those watching were unaware, it also included …
Bet You Can’T Eat Just One: Binge Eating Disorder Promotion In American Food Advertising, Debbie Danowski
Bet You Can’T Eat Just One: Binge Eating Disorder Promotion In American Food Advertising, Debbie Danowski
Communication, Media & The Arts Faculty Publications
"Eat Like Andy“; "What Would You Do For A Klondike Bar?“ For well over a century, American food manufacturers have been competing for consumers’ attention through the use of catchy jingles, iconic characters and celebrities. At the same time, the products being advertised contain greater amounts of addictive ingredients, which encourage binge eating resulting in an unprecedented obesity epidemic. Combine this with the full-scale commercialization of the culture today“. Jhally identifies and the powerful impact of food advertisements becomes clear as does the need to evaluate these ads. As Kilbourne noted nearly a quarter of a century ago, the majority …