Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Social and Behavioral Sciences
Combating Violence Against Women Through C4d: The “Use Your Voice” Campaign And Its Implications On Audience-Citizens In Papua New Guinea, Vipul Khosla, Akina Mikami, Lauren B. Frank, Isabel Popal, Klara Debeljak, Amelia Shaw
Combating Violence Against Women Through C4d: The “Use Your Voice” Campaign And Its Implications On Audience-Citizens In Papua New Guinea, Vipul Khosla, Akina Mikami, Lauren B. Frank, Isabel Popal, Klara Debeljak, Amelia Shaw
Communication Faculty Publications and Presentations
Violence against women (VAW) is universally identified as a barrier to legal, social, political, and economic equality for women, violating their rights and fundamental freedoms. This article brings together existing literature and empirical research on addressing such violence in Papua New Guinea (PNG), providing results that can inform future work in this area. The literature review examines the causes of violence against women and the role that communication for development (C4D) can play in addressing these issues. The Use Your Voice campaign was implemented in PNG in late 2011 in an effort to promote speaking out against violence and displace …
Narrative Versus Nonnarrative: The Role Of Identification, Transportation And Emotion In Reducing Health Disparities, Sheila T. Murphy, Lauren B. Frank, Joyee S. Chatterjee, Lourdes Baezconde-Garbanati
Narrative Versus Nonnarrative: The Role Of Identification, Transportation And Emotion In Reducing Health Disparities, Sheila T. Murphy, Lauren B. Frank, Joyee S. Chatterjee, Lourdes Baezconde-Garbanati
Communication Faculty Publications and Presentations
This research empirically tests whether using a fictional narrative produces a greater impact on health-related knowledge, attitudes, and behavioral intention than presenting the identical information in a more traditional, nonfiction, non-narrative format. European American, Mexican American, and African American women (N = 758) were surveyed before and after viewing either a narrative or non-narrative cervical cancer-related film. The narrative was more effective in increasing cervical cancer-related knowledge and attitudes. Moreover, in response to the narrative featuring Latinas, Mexican Americans were most transported, identified most with the characters, and experienced the strongest emotions. Regressions revealed that transportation, identification with specific characters, …