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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Gen Z And Millennials Have An Unlikely Love Affair With Their Local Libraries, Kathi Inman Berens, Rachel Noorda
Gen Z And Millennials Have An Unlikely Love Affair With Their Local Libraries, Kathi Inman Berens, Rachel Noorda
English Faculty Publications and Presentations
A phone fixation may seem at odds with an attraction to books. But the latter may offer a much-needed reprieve from the former. In our recent study of American Gen Z and millennials, we discovered that 92% of them check social media daily; 25% of them check multiple times per hour. Yet in that same nationally representative study, we also found that Gen Z and millennials are still visiting libraries at a healthy clip, with 54% of Gen Zers and millennials trekking to their local library in 2022. Our findings reinforce 2017 data from the Pew Research Center, which showed …
Digital Public Library Ecosystem 2023, Rachel Noorda, Kathi Inman Berens
Digital Public Library Ecosystem 2023, Rachel Noorda, Kathi Inman Berens
English Faculty Publications and Presentations
The Digital Public Library Ecosystem is the network of digital book collection and circulation specifically through public libraries. Digital book collection and circulation have never been more important than they are today. Nearly 1 in 3 Americans has read an ebook in the last 12 months. Audiobook listening is also high; nearly 1 in 4 Americans has listened to an audiobook in that same time period. Libraries are one way in which readers gain access to ebooks and audiobooks. Despite this, a holistic view of the digital library ecosystem is largely opaque. Three factors contribute to current confusion about the …
Gen Z And Millennials How They Use Public Libraries And Identify Through Media Use, Kathi Inman Berens, Rachel Noorda
Gen Z And Millennials How They Use Public Libraries And Identify Through Media Use, Kathi Inman Berens, Rachel Noorda
English Faculty Publications and Presentations
Gen Z and millennials have some surprising attitudes and behaviors regarding media consumption and library use. 54% of Gen Z and millennials visited a physical library within a twelve-month period. Libraries attract even Gen Z and millennials who don’t identify as readers. This report examines Gen Z and millennials' book-related behaviors (such as borrowing, buying, downloading and socializing) and and how media use shapes Gen Z and millennials' identity claims as Readers, Gamers, Fans and Writers. The report is intended for specialists such as librarians and book publishers, and broad public audiences.