Social and Behavioral Sciences Commons^™

The Power Of The Small Press: Entrepreneurial Publishing And Disruption Of The Industry, Rachel Noorda

English Faculty Publications and Presentations

Due to the conglomeration of media and publishing companies in the twentieth century (McCleery, 2007), the size of publishing companies has become more polarized, with a majority of small publishers comprising a small percent of revenue and market share compared to the few, but powerful, larger publishing houses (Publishers Association, ‘UK Book Publishing Industry in Statistics’ 2014). In economics, the polarizing principle asserts that ‘developments at one pole of the corporate/cultural spectrum are often counterbalanced by antithetical innovations at the other’ which has, in the publishing industry, led to ‘the emergence of tiny publishing houses’ at the other end of …