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Gender Representation In Indian Television Advertisements From 2011 To 2020, Himika Akram Dec 2023

Gender Representation In Indian Television Advertisements From 2011 To 2020, Himika Akram

Electronic Theses & Dissertations

This thesis delves into the ways in which gender is portrayed in Indian television advertisements, with a focus on key areas such as male and female ratio as primary characters, in voiceovers, at home, outdoor, and workplace settings, and finally, in product categories. The thesis draws on a content analysis of 120 strategically selected Indian television advertisements from 120 brands from 2011 to 2020. Findings reveal that men were portrayed as the primary characters in 54.6% of these advertisements, and females were portrayed as the primary characters in 45.4% of advertisements. For voiceovers, the male ratio was 70.1%, and the …


The Railsplitter And The Pathfinder: The Relationship Between Abraham Lincoln And John C. Frémont, Kourtney Yantis May 2023

The Railsplitter And The Pathfinder: The Relationship Between Abraham Lincoln And John C. Frémont, Kourtney Yantis

Electronic Theses & Dissertations

This study serves as an analysis of the connections between Abraham Lincoln as President of the United States and John Charles Frémont as a Civil War general. Lincoln’s position within history is solid, unlike that of John C. Frémont. The thesis will elevate Frémont to a higher status as a historical figure by arguing that the emancipation edict that he issued for Missouri in August of 1861 would influence Abraham Lincoln’s preliminary emancipation proclamation of September 1862, even though Lincoln repealed Frémont’s decree. In biographies of each man, their interactions are merely a small part of the stories of their …


Fear Of Failure, Mindfulness, And Procrastination, Jose M. Parlade May 2022

Fear Of Failure, Mindfulness, And Procrastination, Jose M. Parlade

Electronic Theses & Dissertations

Procrastination is a complex behavior with often negative consequences. Prior studies have found a positive correlation between procrastination and various negative emotional states, such as fear of failure. Conversely, specific mindfulness techniques, have been negatively associated with procrastination in prior research. The current study set out to examine the correlations of fear of failure and procrastination as well as those of mindfulness and procrastination. A sample of university students (n=310) were assessed using three scales: the Performance Failure Appraisal Inventory (PFAI), the Kentucky Inventory of Mindfulness Skills (KIMS), and the Pure Procrastination Scale (PPS). Results indicated a significant positive correlation …


A Workers' Paradise: Re-Integrating Newfoundland Into Colonial American History, Elena Hynes Dec 2021

A Workers' Paradise: Re-Integrating Newfoundland Into Colonial American History, Elena Hynes

Electronic Theses & Dissertations

The island of Newfoundland is conspicuous in colonial British and North American histories, most particularly and paradoxically, in its absence, a state of affairs which this study aims to help address. Multiple factors, including a paucity of documentary sources and various historiographic trends, have traditionally contributed to Newfoundland’s marginalization within colonial historical narratives. However, developments in recent years have made Newfoundland’s potential integration into the broader colonial dialogue more feasible including the advent of the Atlantic perspective, the expansion of available sources, and the work of multiple regional historians who have challenged enduring historiographic trends characterizing Newfoundland colonial settlements as …


Measuring The Effectiveness Of Novel Interventions Of Prejudice Reduction, Tiffany Eldridge Jul 2020

Measuring The Effectiveness Of Novel Interventions Of Prejudice Reduction, Tiffany Eldridge

Electronic Theses & Dissertations

Muslims around the world are facing more discrimination and prejudice than ever given modern world politics. It has been found that American citizens with negative stereotypes about Muslims are more likely to support prolonged wars in the Middle East, decreased spending on foreign aid to the Middle East, and more likely to display aggression toward other American Muslims (Sides & Gross, 2013). Some methods of prejudice reduction have been explored and include facial feedback and imagined intergroup contact. This research combines both of these methods to evaluate the effectiveness of facial feedback and imagined intergroup contact using four randomized groups: …


From Classroom To Real-World: Preparing Students For The Newsroom, Katherine Allred May 2020

From Classroom To Real-World: Preparing Students For The Newsroom, Katherine Allred

Electronic Theses & Dissertations

The purpose of this study was to determine the preparedness of college graduates entering the news field. Employers search for the best possible person with the necessary skills and qualifications required to complete the day-to-day functions of a job. In television news, very specific traits and skills are needed to work in the newsroom environment. Working as a news producer at a small TV station for almost seven years, new employees, specifically reporters, would struggle with some of the basic skills needed for their job. Are universities teaching students everything they need to know? How are they succeeding? If they …


Mandatory Busing And Desegregation: Wichita, 1954 – 1999, Pilar Pedraza-Bailey Dec 2019

Mandatory Busing And Desegregation: Wichita, 1954 – 1999, Pilar Pedraza-Bailey

Electronic Theses & Dissertations

Wichita opened its first officially integrated school in 1954. Yet, by 1965, approximately 85% of schools in Wichita were predominantly white. After a 1966 complaint to the Department of Health, Education and Welfare (HEW) and a protracted legal battle, a federal administrative judge ordered the district to come up with a plan for integration or lose federal funding in 1971. The resulting mandatory busing plan remained in effect in Wichita for more than 40 years. Yet, in 2016, nine years after the official end of mandatory busing in Wichita, 25% of the city’s schools had already returned to what the …


Equivalence-Based Instruction To Teach Single-Subject Designs In Higher Education, Griffin Decuir Williams Dec 2019

Equivalence-Based Instruction To Teach Single-Subject Designs In Higher Education, Griffin Decuir Williams

Electronic Theses & Dissertations

With the increasing prevalence of online courses and instruction, advanced methods to teach technical concepts for students in higher education are of value. Equivalence-Based Instruction (EBI) is an effective, efficient, and empirically validated teaching methodology. This study developed a match-to-sample EBI protocol embedded in CANVAS to teach four common single-subject designs to graduate students. Results were compared between an equivalence group receiving a reduced-intensity EBI protocol and a group receiving a traditional video lecture to serve as the control. The ability of the participants to generalize the trained relations to novel stimuli was also evaluated. Results indicate that the EBI …


Behavior Skills Training To Improve Parent Treatment Fidelity And Generalization In A Feeding Program, Melissa Stiffler Dec 2019

Behavior Skills Training To Improve Parent Treatment Fidelity And Generalization In A Feeding Program, Melissa Stiffler

Electronic Theses & Dissertations

Feeding problems are five times more likely to occur in children with autism spectrum disorder (ASD) than in typically developing peers (Sharp, et al., 2013). Though behavior analytic protocols have demonstrated efficacy, less research has investigated methods to transfer technology to non–professional caregivers. This study utilized a behavioral skills training (BST) procedure to increase generalization of treatment methods from the clinic to the home environment for three parent-child dyads. Meal observations were conducted prior to treatment to determine baseline rates of behavior, specifics of the child’s food refusal, oral motor deficits, and nutritional needs. Baseline observations were used to develop …


Tone-Based Incivility And Content-Based Incivility: A Framework To Examine Online Uncivil Discourse, Sreerupa Sanyal May 2019

Tone-Based Incivility And Content-Based Incivility: A Framework To Examine Online Uncivil Discourse, Sreerupa Sanyal

Electronic Theses & Dissertations

This research study is an attempt to distinguish between two types of incivility; tone-based incivility and content-based incivility. Building upon and extending on the theoretical framework proposed by Muddiman (Muddiman, 2017) on political incivility, this paper is an attempt to construct a two-dimensional framework within which online incivility could be analyzed. 624 comments were quantitatively analyzed from two news stories on the page of the New York Times on Facebook. The study established that tone based uncivil comments and content based uncivil comments could be a two-dimensional framework, within which to examine extant online discourse. It also found that despite …


Political Satire And Political Information Dissemination Among Millennials, Mackenzi Tims May 2018

Political Satire And Political Information Dissemination Among Millennials, Mackenzi Tims

Electronic Theses & Dissertations

The proposed quantitative research will examine the shift in news seeking habits from traditional sources to new, nontraditional media outlets by Millennials (Generation Y) in the modern American society using the Uses and Gratifications Theory. The focus of the study is on the use of the late night comedy and satirical news sources as primary information seeking channels for news dissemination between the ages of 18 to 29. Participants will consist of a minimum of 100 students who attend a Midwestern university with a student body of approximately 7,500 students. Participants will be chosen using a convenience sampling method and …


Corporate Sponsorship And University Campuses: Determining The Effectiveness Of University Sponsorship Efforts At Pittsburg State University, Michaela J. Joines May 2018

Corporate Sponsorship And University Campuses: Determining The Effectiveness Of University Sponsorship Efforts At Pittsburg State University, Michaela J. Joines

Electronic Theses & Dissertations

A multi-phase study was completed to determine the effectiveness of corporate sponsorship efforts at Pittsburg State University. Pittsburg State engages in corporate sponsorship to partner with local and national companies, seeking to benefit both the university and its partners. The study sought to find factors that improve the effectiveness of such sponsorship efforts as determined by stakeholders’ ability to recall sponsors, differences in attitudes toward national and local sponsors, and how brand attachment to the university or sponsoring brands effects perception of the sponsorship alliances. Phase One included interviews with stakeholder groups (students, faculty/staff, alumni, and community members) and functioned …


Effect Of Metal Ion Substitution On Electrochemical Properties Of Cobalt Oxide For Energy Applications, Dalal Alqahtani Dec 2017

Effect Of Metal Ion Substitution On Electrochemical Properties Of Cobalt Oxide For Energy Applications, Dalal Alqahtani

Electronic Theses & Dissertations

Metal oxides are being used for various applications, such as batteries, supercapacitors, and catalysts. This research is mainly to produce high-performance energy storage devices capable of working at high temperatures and causing no pollution in the environment. To this end, the effect of metal ion substitution on the electrochemical properties of Co3O4 for energy applications was studied. Different metal oxides, such as FeCo2O4, MnCo2O4, Co3O4, NiCo2O4, CuCo2O4, and ZnCo2O4, were synthesized using a hydrothermal …


Zika 2016: A 3-Phase Longitudinal Study Of The Media Impact On Public Attitudes And Behavioral Response Characteristics, Karly Kownslar May 2017

Zika 2016: A 3-Phase Longitudinal Study Of The Media Impact On Public Attitudes And Behavioral Response Characteristics, Karly Kownslar

Electronic Theses & Dissertations

Using the Extended Parallel Processing Model (EPPM) as a theoretical framework, the present 3-phase longitudinal study examines the impact of media exposure to Zika information on public perception of the threat severity, personal susceptibility, and behavioral intentions toward the threat of Zika virus between May and November of 2016. A total of 826 participants took an online survey throughout three phases, roughly one month apart. Participants were recruited using Amazon Mechanical Turk and TurkPrime. Measured EPPM concepts include: perceived severity, susceptibility, self- efficacy, response-efficacy, third-person effects, combined with behavioral intentions. Participants also selected the sources from which they …


The Psychological Impacts Of Engaging In Creative Work, Jeanine Kunshek Dec 2016

The Psychological Impacts Of Engaging In Creative Work, Jeanine Kunshek

Electronic Theses & Dissertations

Although the literature investigating creativity is extensive, this research is designed to address deficits in knowledge regarding the first-hand accounts of individuals who engage in creative work and the motivations and gratifications they draw from those experiences. This study employs the use of in vivo analysis to articulate and explore the benefits and disadvantages of individuals who pursue careers in five creative industries identified by Taylor and Littleton (2012). Based on qualitative data gathered from focus groups and interviews, most frequent benefits include social connections, cognitive challenges, boosted esteem, communication, and personal and professional development. Disadvantages include time demands, lack …


Stigmatizing Attitudes Towards Men And Women Combat Veterans With Combat Related Ptsd, Heather L. Caldwell Dec 2016

Stigmatizing Attitudes Towards Men And Women Combat Veterans With Combat Related Ptsd, Heather L. Caldwell

Electronic Theses & Dissertations

Veterans with PTSD experience stigma and discrimination. The extent to which women combat veterans with PTSD may experience stigma and discrimination has yet to be investigated. This is critical given the increasing number of women veterans exposed to combat and combat trauma. Level of familiarity may affect stigmatizing beliefs. Gender may also affect stigmatizing beliefs. To assess this, 126 undergraduate students (men, n = 69) were randomly assigned to view videos of a man or woman veteran describing combat experience and their PTSD symptoms. Participants completed questionnaires assessing PTSD symptoms, level of familiarity with veterans, and stigmatizing attitudes toward the …


Does Attentional Slippage Conform To A Simple Gradient?, Katie Rennie Dec 2016

Does Attentional Slippage Conform To A Simple Gradient?, Katie Rennie

Electronic Theses & Dissertations

The following graduate thesis describes research designed to examine flanker interference at varying spatial distances from a target stimulus. Traditionally, much evidence has accumulated that the distribution of visual attention conforms to a monotonically decreasing gradient in which distractors at the farthest separations produce the least interference (e.g., Erikson & St. James, 1986). Different from this traditional conceptualization, Müller, Mollenhauer, Rösler, and Kleinschmidt (2005) describe what they termed a Mexican hat distribution of visual attention showing flankers at an intermediate zone produce less interference. The current study is designed to investigate whether flanker interference declines monotonically with distance or follows …


Intolerance Of Uncertainty, Worry, And Problem-Solving: Implications For Generalized Anxiety Disorder, Melissa Patrick Dec 2016

Intolerance Of Uncertainty, Worry, And Problem-Solving: Implications For Generalized Anxiety Disorder, Melissa Patrick

Electronic Theses & Dissertations

This study was conducted to examine the correlations between Generalized Anxiety Disorder (GAD), worry, intolerance of uncertainty (IU), and problem-solving. The Generalized Anxiety Disorder Questionnaire for DSM-IV (GADQ-IV), the Penn State Worry Questionnaire (PSWQ), the Intolerance of Uncertainty Scale (IUS), and the Problem-Solving Inventory (PSI) were used to assess the relationship between GAD, worry, IU, and problem-solving. While the GADQ-IV, PSWQ, and the IUS assessed generalized anxiety, worry, and intolerance of uncertainty as single constructs, the PSI assessed problem-solving in terms of problem-solving confidence, approach avoidance style, and personal control. Data of 86 students in general psychology classes at Pittsburg …


Kansas City, Missouri's Municipal Impact On Housing Segregation, Robert Neil Cooper May 2016

Kansas City, Missouri's Municipal Impact On Housing Segregation, Robert Neil Cooper

Electronic Theses & Dissertations

Throughout Kansas City Missouri’s history, the parks and boulevards system, restrictive covenants, real estate and lending practices, urban redevelopment, public housing, and racial steering have contributed to the establishment and continuance of housing segregation. Although historians have studied these main types of housing segregation and the federal government’s actions thoroughly, little work exists to show how Kansas City, Missouri’s municipal government has influenced housing segregation. By examining Kansas City’s municipal response to the aforementioned types of segregation, it is clear that city officials have taken steps to both aid and discourage segregationist housing practices. Although municipal agencies, like the Commission …


Conservatives And The End Of The Draft, Shad Ashcroft May 2015

Conservatives And The End Of The Draft, Shad Ashcroft

Electronic Theses & Dissertations

While conservatives of all stripes generally supported the Vietnam War, particularly at its onset, I will show that the debate to end conscription reveals a rift between traditional conservatives who supported the draft and libertarian conservatives who opposed it (while generally supporting the war). Furthermore, though they shared the goal of ending the draft, libertarian conservatives and New Left protesters agreed on little else. The protesters' primary goal was to prevent future wars like Vietnam. Conservatives, on the other hand, embraced the all-volunteer army in part to maintain executive branch independence in foreign affiars.


Facebook And Happiness: Life In A Frame, Valquiria Vita Apr 2015

Facebook And Happiness: Life In A Frame, Valquiria Vita

Electronic Theses & Dissertations

“If a tree falls in a forest and no one is around to hear it, does it make a sound?" This thought, stated during one of the interviews of this research, sums up the findings of this study. Facebook is part of more than 890 million users’ daily routines, and the majority of what is posted everyday can be considered a happy, or a positive post, which is a post related to positive emotional outcomes. This research intends to show the close relationship between Facebook and happiness. The goal is to explain what benefits people get from posting a positive …


Validation Of The Mmpi-2_Rf's Rc3 Cynicism Scale, Tyler C. Polshak Oct 2014

Validation Of The Mmpi-2_Rf's Rc3 Cynicism Scale, Tyler C. Polshak

Electronic Theses & Dissertations

In the current investigation RC3 was correlated with the 16 Personality Factor’s (16PF) Vigilance Scale (L) (Conn & Reike, 1994) in an effort to provide additional evidence of validity of the scale. To further understand the construct of cynicism, as measured by RC3, the scale was also correlated with the 16PF’s global factor scales, Independence and Anxiety. The study incorporated archival data from 74 college participants from undergraduate psychology classes. Results showed that RC3 was positively correlated with the 16PF’s Vigilance scale and had a significantly stronger correlation with the 16PF’s Independence global factor than with the Anxiety global factor. …


Chasing The Dollar: An Ethnography Of The Traveling Welder., Jennifer Shepherd Jul 2014

Chasing The Dollar: An Ethnography Of The Traveling Welder., Jennifer Shepherd

Electronic Theses & Dissertations

This is an ethnographic study of a group of men who work as traveling welders. This study looks at both the kinds of challenges the men face as well as the positive aspects of the work. The questions asked of the ten interview subjects were chosen in order to gain an understanding of a day in the life of the men in this profession, both on and off the clock.

The thesis will open with a pitch given by a welding school and segue into the literature review, delving into occupational and organizational culture definitions before comparing welding to other …


Are Teachers Prepared To Teach Sex Education?, Adrien Stolifer Jan 2014

Are Teachers Prepared To Teach Sex Education?, Adrien Stolifer

Electronic Theses & Dissertations

This thesis explored the history of the United States and its complicated relationship with sex, and how this relationship correlates back to the individuals who are responsible for teaching it to students. History was gathered beginning at the late 1800’s up to current national standards. Seven teachers from three schools around the Pittsburg KS area, including elementary, middle/junior high and high schools, were interviewed and asked what they thought about their experience teaching sex education. Through these first hand experiences, key elements surfaced of communication between teacher and student, disproving that all sex education communication is negative.


The Impact Of Sexuality In The Media, Kasey Jean Hockman Nov 2013

The Impact Of Sexuality In The Media, Kasey Jean Hockman

Electronic Theses & Dissertations

The overall goal of this study was to determine three things: 1. Does sexuality in the media appear to have a negative effect on participant’s self-concept in terms of body image, 2. Does the nature of the content as sexually implicit or sexually explicit material contribute to negative self-concepts, in terms of body image, and 3. Does the impact of these appeals affect audience member’s perceptions of others. This study found that participants’ feelings of self-concept in terms of body image were more negatively affected by the advertisements that contained sexually explicit material compared to the advertisements that contained sexually …


Federal University Of Technology Owerri, Nigeria: A Case Study Of The Perceived Relevance Of Individual/Career Development Planning., Uchenna Njoku Jul 2011

Federal University Of Technology Owerri, Nigeria: A Case Study Of The Perceived Relevance Of Individual/Career Development Planning., Uchenna Njoku

Electronic Theses & Dissertations

Individual/Career Development Plans and resulting Individual/Career Development Programs are essential in outlining career goals to be accomplished and steps or resources needed to achieve those goals. Lack of planning and engagement in development activities is seen as one of the factors affecting job fit which further affects performance and productivity resulting in a skills gap. Bailey (2005), suggests that career planning and ongoing skills development is essential so young professionals should be generalists, as well as specialize in at least one area. The good news is that, in all professions, all of these efforts on career development is often rewarded. …


Biological Correlates Of Same Sex Erotic Fantasy And Date Of Birth: An Empirical Study Of 2d:4d Ratios, Rachel Lloyd Jul 2009

Biological Correlates Of Same Sex Erotic Fantasy And Date Of Birth: An Empirical Study Of 2d:4d Ratios, Rachel Lloyd

Electronic Theses & Dissertations

Based on extensive psychological and embryological research, neurohormonal theory proposes that males and females develop in sexually dimorphic patterns, in large part, because of differential androgen exposure during prenatal development (Kimmel & Weiner, 1995). Likewise, the theory suggests that variations in sexual orientation are also related to differential androgen exposure in prenatal life (Robinson & Manning, 2000). This study examined the ratio of the length of the second finger (2'1 digit) relative to the fourth finger (4th digit), also referred to as 2D:4D, and its relationship to same-sex erotic fantasy. These ratios are sexually dimorphic and are a presumed correlate …


College Adjustment And The Shy Student, Jessie Abudu Dec 2008

College Adjustment And The Shy Student, Jessie Abudu

Electronic Theses & Dissertations

The study was conducted to examine the correlation between shyness and college adjustment. To make the determination, the Revised Cheek and Buss Shyness Scale (RCBS) (1981) was used to identify shyness, while the Student Adaptation to College Questionnaire (SACQ) (Baker and Siryk, 1989) was utilized in assessing college adjustment. While the shyness scale assessed shyness as a single construct, the college adaptation scale assessed college adjustment in terms of academic adjustment, social adjustment, personal-emotional adjustment, and college attachment. The data of 90 students in a general psychology class in a Mid-Western college with a total student population of approximately 6,800 …


The Relationship Between The Mmpi-2'S Rc3 Cynicism Scale And Social Support, Blake K. Webster Dec 2007

The Relationship Between The Mmpi-2'S Rc3 Cynicism Scale And Social Support, Blake K. Webster

Electronic Theses & Dissertations

The current study examined the MMPI-2's Restructured Clinical Scale 3 (RC3) measuring cynicism from the Tellegen et al. (2003) Restructured Clinical Scales project. While RC3 has shown adequate reliability coefficients, research investigating RC3 has questioned its validity and descriptive abilities. Research suggests that adequate criterion has not been established for the scale. RC3 in this study was correlated with three types of social support: Proactive Coping, Instrumental Support Seeking, and Emotional Support Seeking. Based on a review of the literature of cynicism and social support, it was hypothesized that a negative relationship would exist between the two constructs. The study …


Family Environment As A Contributor To Locus Of Control In Children And Adolescents, Christopher Michael Delap Dec 2006

Family Environment As A Contributor To Locus Of Control In Children And Adolescents, Christopher Michael Delap

Electronic Theses & Dissertations

The purpose of the current study is to examine the relationship between family environment and locus of control among children and adolescents. The data examined consisted of 52 participants who were from a larger study that was comprised of 265 participants in a school setting. The measures used for this study were the Family Environment Scale (FES) and the Multidimensional Measure of Children's Perceptions of Control (MMCPC). An independent groups t test was used to examine whether there were significant differences in scores on the relationship and growth domains on the FES between internal, external, or unknown locus of control …