Social and Behavioral Sciences Commons^™

Affect And Online Privacy Concerns, David Charles Castano

CCE Theses and Dissertations

The purpose of this study was to investigate the influence of affect on privacy concerns and privacy behaviors. A considerable amount of research in the information systems field argues that privacy concerns, usually conceptualized as an evaluation of privacy risks, influence privacy behaviors. However, recent theoretical work shows that affect, a pre-cognitive evaluation, has a significant effect on preferences and choices in risky situations. Affect is contrasted with cognitive issues in privacy decision making and the role of affective versus cognitive-consequentialist factors is reviewed in privacy context.

A causal model was developed to address how affect influences privacy concerns and …