Social and Behavioral Sciences Commons^™

Managing The Future Energy Policy For Ireland: Examining The Role Of Nuclear Power, Declan Lynch, Angela Wright

Dept. of Organisation & Professional Development Publications

This study assesses the attitudes and opinions of Irish people towards the use of nuclear power, and specifically examines the concept that Ireland should use nuclear power to generate electricity in the future. Currently, Ireland has a prohibition on nuclear power, with little debate or discussion on same, and with scant amounts of information published on the subject as it relates to Ireland. Conversely, from an international perspective, there is a significant volume of literature available covering all aspects of nuclear power, generated from over 50 years of nuclear power operations. Nuclear power technology is perceived as being a relatively …

Ethics Of Using Product Samples As A Public Relations Tactic In The Blogosphere., Catherine Chesne

Theses

Public relations used to be only concerned with traditional media but with the rise of new media and new trends in communication there has been a shift in the public relations media environment. This study aims to look at the ethics of using product samples as public relations tactic in the blogosphere.

A qualitative research design was chosen, and semi structured and online interviews were used to carry out pnmary data collection. Interviewees were selected from both public relations and blogging backgrounds, to get a full understanding into their insight and experience of the research topic.

The research findings show …

Assessing The Impact Of Social Media On The Museum And Cultural Sector : A Public Relations Perspective, Ciara Murray

Theses

Public relations strategies and tactics have helped Irish business and Irish organisations to effectively meet their goals for decades. However, museums are now also benefiting from public relations practices .Effective public relations strategies have become important to museums in order to utilise social media and to open up access to their collections.

Many museums are non-profits and they have a unique set of communication concerns that force them to engage with multiple publics in order to operate efficiently and achieve success. A fter conducting with PR professionals working in the museum around Ireland this paper analyzes how public relations is …

Diy Pr: How Independent Music Artists Use Online Social Networks For Public Relations Purposes, Martina Lawless

Theses

Significance of the study: Independent musicians are a huge part of the Irish music industry and yet they are the part that do not have the backing of a record label. This means independent musicians need to look at cheap or even free ways to promote themselves to existing fans and potential new fans. With the emergence of social networks musicians both signed and independent have the tools necessary to engage in a new form DIY PR. The purpose of this study is to look at the different ways that social networks have helped musicians in recent years, but also …

Ontology Management For Universities, Roland Böving

Theses

What is the 'knowledge' of a university? It is the sum of all experiences and all contributions of students and staff. Knowledge ultimately exists, among other things, in the form of theses, articles, lectures and research reports. The largest knowledge pool of a university is made up, however, of the knowledge and expertise of every single member of the university. As a result of the high rate of turnover of people, knowledge and expertise are on the one hand constantly being lost, but this is replaced by a fresh intake of upcoming young students and lecturers reflecting the spirit of …

The Use Of Public Relations Tactics In Two Nationwide Fundraising Campaigns In Nonprofit Organisations In Ireland. A Case Study Analysis, Arlene Hogan

Theses

This study aims to analysis the use of public relations in two of Ireland’s nonprofit organisations and their national fundraising campaigns. The two charities chosen were The Mater Foundation and its national fundraising campaign called The Heart Appeal and the second charity is The Irish Heart Foundation and its national campaign called Happy Heart Weekend. The questions that the author will be looking to find are the importance of having PR as part of a nonprofit nationwide fundraising campaign, what PR tactics do these charities use to publicise their national fundraising campaigns in question and does communication play a strategic …

How Do Political Organisations Maintain Relationships With Their Publics: A Public Relations Perspective, Aisláinn Maye

Theses

Significance of the study: Political Parties need to diversify ways of communicating with publics. Times are changing and more people focusing on what our public representatives are doing and how active they are within their communities. Looking outside traditional methods of communication is necessary and the use of successful public relations and communications strategies with graduates can contribute to the overall effectiveness of a political party or political representative in times of election.

Approach: The research took place in two stages. The first was an extensive literary review and looking a sources of information like reports, publications and journal articles. …

India, An Asian Giant: A Compass For The Future, Norelene Pushpangadan

Theses

In the 65 years since India formalised its' independence from the British Empire the country has experienced an immense metamorphosis in all aspects of its economy. This current study is an analysis of what the possible future economic prospects are for India. As part of the research process, the researcher delved into the history of the economy, since its independence from British colonial power, to modern day focusing on particular aspects of the economy which were relevant to fulfilling the research question of; where does the economic future lie for India?

The current global economic crisis has in part been …

What Public Relations Strategies Connacht Rugby Are Using To Engage With Their Stakeholders And How They Are Developing Their Brand In A New Market From A Pr Perspective., Bridget Ryan

Theses

There has been an increased interest from academies, PR professionals and industry professionals in the importance of effective and media in the role of sports PR. This study aims to contribute to the understanding of how PR strategies are utilised within the sports industry, concentrating on its effectiveness on an emerging sports brand such as that of Connacht Rugby.

A qualitative research design was chosen, and the primary methods used to gather the data were semi-structured interviews with communication Professionals from the PR industry and key staff members of Connacht Rugby all who play a role within the PR strategy …

An Analysis Of The Importance Of Evaluation In Campaigns, And The Use Of Social Media And Public Relations For Non-Profit Organisations, David Crowley

Theses

“No human race is superior; no religious faith is inferior. All collective judgements are wrong. Only racists make them ”.

Elie Wiesel (a writer, professor, and political activist) (Wiesel).

In recent months, events occurring in sport involving Luis Suarez, John Terry and Michel Morganella (Swiss athlete sent home from Swiss Olympic team after a racist tweet) have drawn attention to the continual issue of racism in sport and its stubborn refusal to listen to the calls of countless progressive campaigns. Irish sport seems to not be exempt from racist behaviours, such as Eamon Zayed, Lee Chin both suffered abuse on …

Online Public Relations And Issues Management, Maebh Fahy

Theses

This is a study into online issues management for Public Relations. It focuses on key themes related to the issues management process such as reputation management and two-way symmetrical communication.

The project highlights how Web 2.0 technologies and social media platforms have impacted strategic public relations. It focuses on media relations, transparency, engagement and monitoring and the how these tools are integrated into social media by public relations professionals.

Primary and secondary resources have been used in this project to provide insights into the chosen field of study.

Primary research carried out was in the form of semi-structured interviews and …

Is Organisational Commitment Culturally Bound?, Helen Chen, John Murray

Irish Business Journal

The paper investigates whether organisational commitment is culturally bound. Literature was reviewed on the impact of Hofstede’s four dimensions of culture on organisational commitment. Three hypotheses were put forward in relation to the cultural impact on the three components of organisational commitment: affective, normative and continuance commitment. Data was collected from two branches of an American multinational corporation with operations in China and Ireland. The two cultures were chosen as they demonstrate differences as well as similarities on Hofstede’s dimensions, which provided an opportunity to explore the cultural impact. The results supported two of the hypotheses that Chinese employees have …

Comparative Study: The Impact Of The Sw3 Armband And Physical Activity Logbook In Promoting Physical Activity Adherence, Bernie Cunningham, Suzanne Kennedy, Joseph English, Humphrey Murphy

Irish Business Journal

The purpose of this study is to compare the impact of portable body sensing technology (SW3 Armband) to a traditional approach, a Physical Activity Logbook (PAL) in promoting physical activity adherence. Participant’s physical activity adherence levels were recorded over a six month period. The primary research involved a six month physical activity programme that commenced in October 2010 and finished in April 2011. Females (n=30) were recruited through a local newspaper and a radio advertisement. Participants were randomised to an Intervention Group (n=15) or a Control Group (n=15). To be eligible to participate in the study the following criteria applied: …

Organisational Factors Determining Export Performance And Electronic Commerce Adoption: An Empirical Investigation, Breda Kenny, Mairéad Clohessy

Irish Business Journal

Ireland’s economic performance over the past two decades was largely driven by the exporting sector of the economy. Vigorous export growth largely reflected the success of the economy in securing inward foreign direct investments flows, mainly from the United States (Central Bank and Financial Services Authority of Ireland, 2009). Given that Ireland has a population of just over 4.23 million (CSO, 2006) it is imperative that Irish organisations expand into foreign markets to gain a larger market base. It is against this background of international trade that this paper is set. This is a study of export performance and electronic …

Fair Trade, Marketing And Consumer Behaviour, Brigit Derler, Vicky O'Rourke, Simon Stephens

Irish Business Journal

This paper examines different aspects of fair trade marketing. Firstly, secondary research examines the development, advantages and challenges of fair trade. Secondly, primary research explores consumer buying behaviour in Ireland and Austria in the fast moving consumer goods (FMCGs) market. Thirdly, the attitudes of consumers towards mainstreaming and clean-washing are explored. Phase one of the data collection involved one hundred and twenty consumer surveys. In phase two exploratory research using mixed modes collected data from nine suppliers of fair trade FMCGs. The findings suggest that the effects of mainstreaming are perceived to be predominantly positive. The research findings also suggest …

Tax And The Eu, Ann Cahill

Irish Business Journal

The priorities of the European Union agenda vary as it responds to the changing demands of member states’ leaders. Over the past twelve years the emphasis has changed from security through immigration, economic crisis and now to unemployment and tax.

Advertising The Thin Ideal-The Effect On Women, Christine Murphy

Irish Business Journal

Debate on the thin ideal has been prevalent for many decades, however given the substantial increase in eating disorders and the omnipresent influence of the media the time is now ripe for decisive action in the area of women in advertising. Most research in this area has focused on the psychological impact of the thin ideal. The new research presented in this paper is important as it explores the marketing implications of the portrayal of women in the fashion and cosmetic industry. The success of this industry depends entirely on how receptive consumers are to the images portrayed. This paper …

Electric Vehicles In Ireland: The Future?, Angela Wright

Dept. of Organisation & Professional Development Publications

This study explores the merits of the Electric Vehicle (EV) as an alternative mode of transportation in Ireland. The EV has been produced for many decades, but never in a mass production capacity. EVs do not require fossil fuels to power them. With fossil fuels being in short supply and as global climate change is deteriorating each year; the EV will help reduce Ireland’s dependence on depleting fossil fuel resources. This current study seeks to establish if the EV can be part of the solution to prevent further un-repairable damage to the environment. The findings of this current study, demonstrate …