Social and Behavioral Sciences Commons^™

Diy Pr: How Independent Music Artists Use Online Social Networks For Public Relations Purposes, Martina Lawless

Theses

Significance of the study: Independent musicians are a huge part of the Irish music industry and yet they are the part that do not have the backing of a record label. This means independent musicians need to look at cheap or even free ways to promote themselves to existing fans and potential new fans. With the emergence of social networks musicians both signed and independent have the tools necessary to engage in a new form DIY PR. The purpose of this study is to look at the different ways that social networks have helped musicians in recent years, but also …

The Impact Of Social Media On An Organisations Brand Image: A Public Relations Perspective, Kieran Collins

Theses

No abstract provided.

Politics 2.0 : The Emergence Of New Media And Its Impact On Political Communication In Ireland: A Public Relations Perspective, Gerald Counihan

Theses

Political communication occurs as a by-product of any political action. It can either be managed or not. The traditional methods of communication are still very prevalent in Irish political communication. The party maintains a strong role in communicating, but it does not infringe overly much on is national and local representatives.

The traditional mass media are play a crucial role in facilitating communication but the emergence of web 2.0 applications in social media is slowly beginning to revolutionise political communication in Ireland.

The evolution of communications tools over the past number of years has revolutionised the PR industry, and therefore …