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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
The Food Factor: Relating Brand Viewership To Behavior And Behavioral Intention, Mckayla Brubaker Nichols, Quisto Settle, Alisha Hardman, Laura Downey
The Food Factor: Relating Brand Viewership To Behavior And Behavioral Intention, Mckayla Brubaker Nichols, Quisto Settle, Alisha Hardman, Laura Downey
Journal of Human Sciences and Extension
Mississippi residents (n = 404) were surveyed to determine how The Food Factor brand viewership impacted their behavior and behavioral intention. The Food Factor is a weekly Extension mass media program that communicates research-based information about food, nutrition, and healthy lifestyles. A researcher-developed instrument was used to collect information about behavior and behavioral intent, as well as perceptions of The Food Factor using Qualtrics from a representative sample. Respondents were split into viewer and non-viewer categories. Viewers were asked about their viewing frequency and their nutrition-related behaviors and behavioral intention to create a behavioral score. Non-viewers were also asked about …
A Qualitative Study: Small Business Merchandising Strategies In Rural Minnesota, Jacqueline Parr, Marilyn Bruin
A Qualitative Study: Small Business Merchandising Strategies In Rural Minnesota, Jacqueline Parr, Marilyn Bruin
Journal of Human Sciences and Extension
This study was motivated by a desire to develop strategic guidelines tailored to solve the unique problems small, rural retailers face in today’s competitive retail environment. Because there is limited understanding of the actual experience of rural retailers’ operations and experiences, it was necessary to explore and accurately capture the experience from participants’ perspectives. The objective of the study was to provide an in-depth understanding of the rural small retailer’s perceptions of the business environment, merchandising strategies, challenges, and opportunities. In-depth interviews were conducted with eight small business owners from a rural county in Minnesota. A criterion-based sampling approach was …
First Things First: Assessing Needs, Comfort, And Role Clarity For Physical Activity Promotion, Laura E. Balis, Thomas E. Strayer Iii, Samantha M. Harden
First Things First: Assessing Needs, Comfort, And Role Clarity For Physical Activity Promotion, Laura E. Balis, Thomas E. Strayer Iii, Samantha M. Harden
Journal of Human Sciences and Extension
Extension has recently begun delivering physical activity programs, but delivering evidence-based interventions is a challenge. To increase adoption of evidence-based interventions, a better understanding of agents’ perceptions and needs is necessary. The purpose of this research was to conduct a readiness assessment to identify organizational factors and agent perceptions that speed or impede uptake of evidence-based physical activity programs. Data were gathered from agents through a sequential mixed-methods design informed by the RE-AIM (reach, effectiveness, adoption, implementation, maintenance) framework. A survey assessed current work status, demographic variables, physical activity levels, and time spent on programming tasks. Semi-structured focus group questions …
Assessing Rural And Urban Community Assets And Needs To Inform Extension Program Planning, Lendel Narine, Amanda D. Ali, Paul A. Hill
Assessing Rural And Urban Community Assets And Needs To Inform Extension Program Planning, Lendel Narine, Amanda D. Ali, Paul A. Hill
Journal of Human Sciences and Extension
A needs assessment is a useful tool for prioritizing community needs and allocating resources. Prioritizing community needs helps ensure Extension programs are relevant and targeted towards specific audiences. This study prioritized normative needs of urban and rural Utah residents using a needs assessment framework. Convenience data were gathered from 1,043 adult Utah residents, and the raking method was used to weigh the sample by selected population characteristics. Descriptive statistics (frequencies and nonparametric statistics) were used for data analysis. A calculated Point-Score represented the difference between residents’ perceived importance and satisfaction of various community assets. Results showed affordable housing, affordable medical …