Social and Behavioral Sciences Commons^™

The Much-Maligned Press: A Modern Defense Of Journalism, Dorothy K.M. Axt

Bachelors’ Theses

One frequently hears disparagement and depreciation of the work of the mighty power called the Press. It seems a strangely human trait to notice flaws rather than good points. When two gossips get together the faults of their mutual acquaintances are thoroughly discussed, rather than the excellent characteristics they possess. Just so: when any given group discusses journalism, it seems the faults are overplayed in the discussion. An internationally fam­ous sociologist sneers at the work of journalism and all its accomplishments . Another educator of some note looks down on the Press with. a supercilious expression and a shrug of …

Guaranteeing Advertising In Newpapers And Magazines, Emmett F. Brachmann

Bachelors’ Theses

Dishonesty, fraud and untruthfulness in advertising have been accorded space in works of authors ranging from a few lines or a paragraph to several pages or an entire chapter. It is estimated that the loss in health and morale due to this advertising is tremendous and the loss in· money runs into millions of dollars each year.

These facts have been placed before advertisers; advertising agencies, publishers and to some consumers. With these facts the question was put, "What can be done about it?"

As a result of the bringing to light of the existing condition in all sorts of …

The Influence Of Business Upon Country Newspapers, Robert J. Burt

Bachelors’ Theses

This thesis is intended to point out the effect which business conditions have exerted upon the typical country weekly newspaper.in point of editorial policy, treatment of the news, and the handling of advertising. Particular emphasis is laid on the effects of the current business depression, although some of the practices enumerated are undoubtedly of long standing and have no direct connection with present conditions.

Although some of the points to be discussed are to be classified among the faults of newspapers, this is not intended as a wholesale condemnation of the country news­ paper. In editorial optimism and overdisplay of …

Celibacy, Arthur Bernard Barber

Bachelors’ Theses

Celibacy generically defined is the leading of one's entire life outside the married state. But, for the purpose of clarity, it is best to treat the subject under each of its species - the involuntary and the voluntary.

Modern Elements In The Graphic Arts, Carroll Arimond

Bachelors’ Theses

The purpose of this thesis is to define and illustrate what is meant by the word "modernism" as applied to art, and how it has evidenced itself in the graphic arts - namely, printing, lithography, and the other applied arts which appeal to the sense of sight. The samples of the graphic arts used in the compilation of this thesis are from the pages of America's leading magazines portraying to the reader the influence of the new school on the advertising industry. Hence the ultimate purpose will be to show how advertising has been revolutionized in its mechanics and to …

The History Of American Dramatic Criticism, Philip W. Behling

Bachelors’ Theses

The purpose of this thesis is to dev­elop a historical background for the craft of the modern dramatic critic. Since no one is more criticized than the critic it is only just that his place in literature be establish­ed and his rights enforced.

The gradual development of theatrical criticism in America has been an interesting succession of problems and difficulties. Yet under these circumstances the newspaper has suc­cessfully maintained its independent attitude and today the theatrical page has become a popular feature in every paper.

Thus in this thesis the chief purpose is to summarize the history of criticism while …