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Leveraging Moral Foundations To Increase Covid-19 Vaccination, Cara Elizabeth Ray
Leveraging Moral Foundations To Increase Covid-19 Vaccination, Cara Elizabeth Ray
Dissertations
Despite the vast majority of the eligible U.S. adult population being vaccinated against COVID-19, geographical clusters of unvaccinated individuals pose a substantial risk of outbreak. It is important to encourage as many individuals as possible to vaccinate against COVID-19 to reduce its spread and severity. Past research has identified endorsement of the purity and liberty moral foundations – intuitive domains of moral concern – as predictors of vaccine hesitancy and political conservatism, while conservatism is itself associated with vaccine hesitancy. Across two online surveys, I examined the effects of a message invoking the purity and liberty foundations as well as …