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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Investigating The Effects Of Message Framing On College Students' Risk Perceptions And Protective Responses To Adenovirus, Shawna Dias, Romy Rw
Investigating The Effects Of Message Framing On College Students' Risk Perceptions And Protective Responses To Adenovirus, Shawna Dias, Romy Rw
Communication Studies Faculty Works
The purpose of this study is to investigate how message framing influences people’s risk perceptions, protective action decision making, and behavioral response. We make a case for both revising and extending the use of the protective action decision model (PADM) and message framing theory to examine the message characteristics of the adenovirus warnings during this crisis event, as well as participants’ impressions and behavioral responses to health risk communication messages. The data were collected from three focus group sessions, held at the University of Maryland. We found evidence to suggest that fear appeals and efficacy focused messaging may increase the …
A Qualitative Inquiry Into The Role Of Communication In Reputation Management During Compounding Health Crises, Shawna Dias, Romy Rw
A Qualitative Inquiry Into The Role Of Communication In Reputation Management During Compounding Health Crises, Shawna Dias, Romy Rw
Communication Studies Faculty Works
This research aims to evaluate how organizations manage their reputations with publics through compounding crises. The research applies concepts of public relations and crisis management, including situational crisis communication theory and organization-public relationship management. The research investigates a case of compounding health crises at a prominent American University, and assesses how communication managers prioritized publics and issue response, coordinated their communication strategies, and revised their communication practices in the wake of the compounding crises. Interviews were conducted with the three public relations managers who managed the events, and analysis was conducted on the University’s published social media content and artifacts …