Social and Behavioral Sciences Commons^™

The Influence Of Alcohol Advertising In A Campus Newspaper On Students' Consumption Of Alcohol, Gwendolyn Anne Taylor

LSU Master's Theses

The purpose this study was to investigate the relationship between alcohol advertising policies in the campus newspaper, The Reveille, and students’ reported consumption of alcohol. Students’ reported consumption of alcohol was assessed using the Harvard School of Public Health’s College Alcohol Study (CAS) for the years 1997, 1999, and 2000. Five variables were used: (a) How many times have you had five or more drinks in a row? (b) During the last two weeks, how many times have you had four drinks in row, (but no more than that?) (c) The last you had four or more drinks in row, …