Social and Behavioral Sciences Commons^™

The Sense Of Smell And Its Effect On Attraction, Grant Perkins

Undergraduate Psychology Research Methods Journal

The effect of cologne/perfume on attractiveness was examined, as well as the differences between the effect of cologne/perfume and sex. Twenty-seven participants ranging from 18-22 years of age were recruited for the experiment. The purpose of this study was to determine if putting cologne/perfume on an individual will make that person more attractive to the opposite sex than if he/she did not put on cologne/perfume. The rationale behind this is that there are a lot of advertisements about cologne and perfume that portray the people in the advertisements as more desirable after he/she sprays cologne on their skin. The hypothesis …