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Liberty University

Masters Theses

2024

Consumer education campaign

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Full-Text Articles in Social and Behavioral Sciences

Mi Ofrenda, Bonita Vasquez May 2024

Mi Ofrenda, Bonita Vasquez

Masters Theses

This thesis examines the role of the Dia de los Muertos holiday in wasteful spending, food waste, and environmental waste in the United States due to its food-centered traditions and commercialized competitions. As the holiday has become more mainstream, the once-homebound practices have expanded into large, drawn-out festivals nationwide. Articles on the holiday’s traditions, as well as studies on waste, have been reviewed. The analysis showed that the traditions have evolved and that food waste directly affects financial and environmental waste. This paper concludes that the holiday’s practices can be adjusted to help reduce food, financial, and environmental waste.