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Liberty University

Masters Theses

2015

Articles 1 - 10 of 10

Full-Text Articles in Social and Behavioral Sciences

Christian Chicken Vs. Mainstream Media: A Case Study Analysis Of Chick-Fil-A’S Stance On Traditional Marriage Using Situational Crisis Communication Theory, Christiannn Mcnew Dec 2015

Christian Chicken Vs. Mainstream Media: A Case Study Analysis Of Chick-Fil-A’S Stance On Traditional Marriage Using Situational Crisis Communication Theory, Christiannn Mcnew

Masters Theses

A crisis can strike an organization at any moment and it is the responsibility of the organization to be prepared with a plan of action. This thesis will explore crisis management, using Timothy Coombs’ crisis management strategies, of Chick-fil-A and then COO Dan Cathy to see if those two parties implemented crisis strategies in a way that benefited the organization following Cathy’s statements in support of the biblical definition of family. Since many interpreted these comments as anti-gay sentiments from Chick-fil-A itself, crisis struck the organization Cathy represented. This thesis will also look at the idea of social activism in …

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The War On Drugs: An Analysis Of The Rhetoric According To Richard Weaver’S Theory Of Ultimate Terms, Cristina Peniche Dec 2015

The War On Drugs: An Analysis Of The Rhetoric According To Richard Weaver’S Theory Of Ultimate Terms, Cristina Peniche

Masters Theses

The language associated with President Nixon’s ‘war on drugs’ has sparked considerable debate in the political struggle against narcotics' abuse and crime, as well as within scholarly research. There is a language associated with the debate and it reflects the primary considerations of policy makers- economics, criminal behavior, and morality. The present study discusses these qualities as well as the rhetorical ideas of Richard Weaver, specifically his theory of ultimate terms. Then, discussions within research show the discontent that scholars bear towards narcotics'-related language. Specifically, there is concern that the rhetoric may stigmatize certain populations and hinder better outcomes. As …

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The Color Of The Year: A Textual Analysis Of Pantone’S Color Communication Techniques Through The Application Of Barthes’ Semiotic, Kyung Lee Dec 2015

The Color Of The Year: A Textual Analysis Of Pantone’S Color Communication Techniques Through The Application Of Barthes’ Semiotic, Kyung Lee

Masters Theses

This research analyzes the content of Pantone’s color of the year in 2000, 2002, 2009, 2014 and 2015 utilizing Barthes’ semiological system from a communication perspective. This study scrutinizes the announcement of Pantone’s color of the year as well as its color story to discover the purpose and the effectiveness of the verbalized nomination. The result reveals the significance of the semantic nature, which directs individuals’ viewpoint and creates a new connotation to alter their preconception. Also, Pantone’s color of 2014, Radiant Orchid, verified that the consolidation of the visual image and verbal content can maximize the influences that the …

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Cultural Influence Of Storytelling: An Examination Of The Use Of Narratives In Political Campaigns, Charla Bansley Nov 2015

Cultural Influence Of Storytelling: An Examination Of The Use Of Narratives In Political Campaigns, Charla Bansley

Masters Theses

Television has changed political discourse. The thirty second commercial has replaced typography and rhetoric. After losing the popular vote in 5 of the last 6 presidential elections, the Republican National Committee concluded that the GOP has lost the ability to persuade. Walter Fisher's Narrative Paradigm states that meaningful communication is in the form of storytelling, which enables public discourse to observe not only differences, but commonalities. In a postmodern culture that does not believe in absolute truth, this study asked the following question: Are conservatives still using statistics and facts to communicate conservative principles? The rhetorical research conducted here examined …

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Entertainment Assembled: The Marvel Cinematic Universe, A Case Study In Transmedia, Drew Menard Jun 2015

Entertainment Assembled: The Marvel Cinematic Universe, A Case Study In Transmedia, Drew Menard

Masters Theses

As technology has made the world smaller, with media consumption increasing exponentially, consumers expect their entertainment worlds to be larger. With one of the most successful film franchises of all time to its name, Marvel Entertainment is not only a leader in the box office, it is an innovator in its use of world building in storytelling. It is no secret that the films that make up the Marvel Cinematic Universe (MCU) are set within the same fictional universe. Furthermore, Marvel has incorporated a serial television series into this grand narrative and incorporated secondary elements, including short films and comic …

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Prohibit, Tolerate, Or Prefer: A Content Analysis Of Agenda-Setting And The Lgbt In Msnbc And Fox News, Ashley Elizabeth Wiktorek Jun 2015

Prohibit, Tolerate, Or Prefer: A Content Analysis Of Agenda-Setting And The Lgbt In Msnbc And Fox News, Ashley Elizabeth Wiktorek

Masters Theses

Social movements have one common theme. A common theme of change. The lesbian gay bisexual transgender [LGBT] movement is no different. With change happening all around us, the LGBT movement is slowing trying to gain a voice and make its objectives known to society and in turn demand society accept the movement's specific desire for change. The LGBT movement has an agenda; however, the media also portrays another agenda about information and issues presented on the LGBT movement. In this analysis, the LGBT movement research surrounding agenda-setting theory will be reviewed. The purpose of this study is to analyze numerous …

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A Dramatistic Look At Motive And Egypt’S 2011 Revolution, Blair J. Cook Jun 2015

A Dramatistic Look At Motive And Egypt’S 2011 Revolution, Blair J. Cook

Masters Theses

The purpose of this study was to determine the primary motivating factors in the protestors whose demonstrations resulted in the overthrow of Hosni Mubarak in Egypt’s 2011 revolution. The methodology is rooted in Kenneth Burke’s Dramatic Pentad. The elements of the pentad were observed in 29 articles from Daily News Egypt which were published between January 18 and February 18, 2011. Then the most prominent ratios were examined. Finally, the Guilt-Redemption Cycle was observed in the actions of the protesters. This methodology yielded the motivation of the protesters in Egypt’s 2011 revolution. It was discovered that the protesters had determined …

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A Study Of Motivation And Assimilation: Examining Asian International And American College Students' Employment On Campus, Yasa Guo Jun 2015

A Study Of Motivation And Assimilation: Examining Asian International And American College Students' Employment On Campus, Yasa Guo

Masters Theses

The author researched the topic of this thesis from six different aspects: Maslow's Hierarchy of Needs, international students, student employment, motivation, Cultural Intelligence Theory, and cross-cultural adaptation. There are twenty participants that participated in this research. Among them, ten are Asian international students and ten are American students. All students have been a student at a private Christian university and working for at least one semester. The researcher developed twelve questions related to Maslow's Hierarchy of Needs for all participants and nine questions related to Cultural Intelligence Theory to only Asian international students. The research methodology of this thesis is …

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The Buck Stops In Benghazi: A Practical Application Of The Dramatistic Pentad And Interpersonal Deception Theory, Robert Taylor Kirk Jun 2015

The Buck Stops In Benghazi: A Practical Application Of The Dramatistic Pentad And Interpersonal Deception Theory, Robert Taylor Kirk

Masters Theses

This study sought to determine whether or not the rhetoric of the Obama administration in response to the attacks on the consulate in Benghazi provided motivation for deception in Secretary of State Hillary Clinton's testimony before the Senate Foreign Relations Committee. This was done by utilizing Burke's dramatistic pentad to frame the events of the attack the responsive rhetoric to lay the foundation for a qualitative analysis that was conducted using criteria distilled from Buller and Burgoon's Interpersonal Deception Theory. This study posed two research questions. The first research question sought to determine through the use of the pentad whether …

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Citizens Of The World: An Autoethnography Of Couchsurfing And Uncertainty Reduction Theory, Anderson Santos Feb 2015

Citizens Of The World: An Autoethnography Of Couchsurfing And Uncertainty Reduction Theory, Anderson Santos

Masters Theses

This study examines through an autoethnography the culture of couchsurfing and the process of hospitality networks through computer mediated communication in five European countries during three months of 2012. Using Maslow's hierarchy of needs as a framework the study was divided into five topics and analyzed using Uncertainty reduction theory. The study found that couchsurfers have needs and prioritize these needs as The hierarchy of needs predicts. CouchSurfers also employ uncertainty reduction strategies similar to those used within computer mediated communication when choosing their host. Over 20 hosting experiences have been analyzed in this study. The field data was collected …

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