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Social and Behavioral Sciences Commons™
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Articles 1 - 3 of 3
Full-Text Articles in Social and Behavioral Sciences
Keeping The Faith: The Impact Of Religiosity On Controversial Social Justice Advertising, Rebecca Rast, Josh Coleman, Christina S. Simmers
Keeping The Faith: The Impact Of Religiosity On Controversial Social Justice Advertising, Rebecca Rast, Josh Coleman, Christina S. Simmers
Atlantic Marketing Journal
Religious individuals have traditionally responded negatively to controversial advertising; however, little has been examined in their response to brand activism in the form of social justice issues. Interestingly, brands may find support from more religious individuals when promoting certain social issues. Across three studies using two social networks (Twitter and Instagram), this research demonstrates that individuals who identify as more religious (compared to those who identify as less religious) consistently display higher attitudes, intentions, and perceptions of authenticity for brands supporting social justice issues (precisely racial inequality, or “Black Lives Matter”). These findings are explained through social identity theory, in …
A Wellbeing@Ksu Journey: Mapw Portfolio, Meghan Cooper
A Wellbeing@Ksu Journey: Mapw Portfolio, Meghan Cooper
Master of Arts in Professional Writing Capstones
A process narrative and samples and complete works from my time in MAPW and as a GRA within the health and well-being departments at KSU. The portfolio showcases my journey as a communicator and professional writer and how it has impacted my current career.
Social Media And The Demotic Turn In Africa's Media Ecology, Farooq Kperogi
Social Media And The Demotic Turn In Africa's Media Ecology, Farooq Kperogi
Faculty and Research Publications
Social media platforms have exploded in the last decade and have emerged as the arenas for discursive democracy, sociality, and digital dissidence across Africa. This article historicizes and genealogizes the exponential, if slightly imperceptible but nonetheless phenomenal, growth, maturation, and spread of social media on a continent that had been described in the scholarly literature as the blackhole of informational capitalism. It argues that the progressive centrality of social media in the quotidian lives of Africans, which has invited consternation and censorship from many African governments and inspired precarity in the traditional media sphere, instantiates the materialization of the demotic …