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Social and Behavioral Sciences Commons™
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Articles 1 - 3 of 3
Full-Text Articles in Social and Behavioral Sciences
Generation Z And Crispr: Measuring Information Processing Using Animated Infographics, Maria A. Martinez, Jessica Holt, Alexa Lamm, Abigail Borron
Generation Z And Crispr: Measuring Information Processing Using Animated Infographics, Maria A. Martinez, Jessica Holt, Alexa Lamm, Abigail Borron
Journal of Applied Communications
CRISPR gene-editing technology, as it relates to food, has the potential to revolutionize the agricultural industry. Currently, 40% of global consumers are categorized as Generation Z. Gen Zer’s are digital natives and use Instagram to discover new products; therefore, it is important to understand the most effective communications strategies to engage this segment of consumers with scientific information that will allow for informed decision-making regarding CRISPR technology. Infographics are a form of data visualization that can be used in a static or animated form. Previous studies have shown animated infographics to garner greater attention from respondents. Using the Heuristic-Systematic Processing …
Challenges And Motivations Of Science Communication: An Administrative Perspective At Land-Grant Universities, Ashley Mcleod-Morin, Joy N. Rumble, Ricky W. Telg
Challenges And Motivations Of Science Communication: An Administrative Perspective At Land-Grant Universities, Ashley Mcleod-Morin, Joy N. Rumble, Ricky W. Telg
Journal of Applied Communications
Interdisciplinary agricultural research centers are becoming more common at land-grant universities. These centers often use an interdisciplinary approach to address complex science issues. As these centers address agricultural issues that impact society, effective science communication is a necessary activity. However, these centers may face unique barriers or opportunities. This study utilized a qualitative approach to identify the barriers and motivations of interdisciplinary agricultural center directors when communicating about science. Participants identified common science communication challenges, such as time and lack of funding. Funding was also identified as a motivation, as well as factors related to the tenure and promotion process. …
Examining Interdisciplinary Research Collaborations To Inform Agricultural And Environmental Science Communication: A Meta-Synthesis Approach, Kristin E. Gibson, Allison R. Fortner, Alexa J. Lamm, Madison C. Wilson, Allen J. Moore
Examining Interdisciplinary Research Collaborations To Inform Agricultural And Environmental Science Communication: A Meta-Synthesis Approach, Kristin E. Gibson, Allison R. Fortner, Alexa J. Lamm, Madison C. Wilson, Allen J. Moore
Journal of Applied Communications
Agriculturalists and environmentalists must navigate complex challenges as the global population continues to increase and environmental resources are depleted. Colleges of agricultural and environmental sciences are tasked with addressing the nexus between environmental and agricultural challenges through research, education, and communication. However, the amount of research being conducted with both agriculture and the environment considered is largely unknown and, as a result, their corresponding communication messages may not provide coherent messages from the college. Therefore, the purpose of this study was to identify if research within a college of agricultural and environmental sciences takes a holistic approach so that communication …