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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
The Effect Of Emphasizing Credibility Elements And The Role Of Source Gender On Perceptions Of Source Credibility, Ariana Bigham, Courtney Meyers, Nan Li, Erica Irlbeck
The Effect Of Emphasizing Credibility Elements And The Role Of Source Gender On Perceptions Of Source Credibility, Ariana Bigham, Courtney Meyers, Nan Li, Erica Irlbeck
Journal of Applied Communications
Agricultural technology continues to evolve to meet the demands of a growing world, but previous advancements in agricultural technology have been met with resistance. Improved science communication efforts can assist in bridging the gap between expert and lay opinion to improve reception of scientific information. Using the framework of the heuristic model of persuasion, the purpose of this study was to examine the impact of emphasizing elements of source credibility – trustworthiness and expertise – and the gender of the source on perceptions of source credibility. A sample of 122 undergraduate students were exposed to one of the four possible …
Consumers' Evaluations Of Genetically Modified Food Messages, Taylor K. Ruth, Joy N. Rumble
Consumers' Evaluations Of Genetically Modified Food Messages, Taylor K. Ruth, Joy N. Rumble
Journal of Applied Communications
Consumers are concerned about the risks related to genetically modified (GM) food, and there is a need for agricultural communicators and educators to address those concerns. The purpose of this study was to explore Florida residents’ latitudes of acceptance, rejection, and noncommitment toward GM food messages. The findings from this study can be used to guide communication and education campaigns for GM food. An online survey was distributed to a non-probability sample of 500 Florida residents to fulfill the purpose of the study. The messages that most aligned with the respondents’ views toward GM food discussed how potential risks related …