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Social and Behavioral Sciences Commons™
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Articles 1 - 7 of 7
Full-Text Articles in Social and Behavioral Sciences
Do Touch That Dial: A Guide To Continuous Response Measurement In Agricultural Communications, Cara Lawson, Laura Fischer, Lauren Lagrande, Kelsi Opat
Do Touch That Dial: A Guide To Continuous Response Measurement In Agricultural Communications, Cara Lawson, Laura Fischer, Lauren Lagrande, Kelsi Opat
Journal of Applied Communications
As the gap in agricultural experiences between farmers and consumers grow, it is important for agricultural communicators to communicate strategically with their audiences and be proactive in addressing consumers’ concerns. Communication media can present a variety of messages or pieces of information that represent multiple perspectives within one unit. The dynamic nature of communication media, such as video and audio messages, lead to the fluctuation of feelings and responses to different elements within one singular message. While agricultural communications has traditionally relied upon quantitative and qualitative survey data, there are likely gaps in complete understandings of individual perceptions in response …
Looking For Information: An Exploratory Analysis To Explain Public Information-Seeking Behaviors About Mosquito Control, Shelli D. Rampold, Melissa Cater, Ricky W. Telg
Looking For Information: An Exploratory Analysis To Explain Public Information-Seeking Behaviors About Mosquito Control, Shelli D. Rampold, Melissa Cater, Ricky W. Telg
Journal of Applied Communications
Mosquitoes pose substantial risks in communities worldwide, and the extent and type of such risk may vary across communities and regions. The integrated mosquito management approach integrates multidisciplinary methods into practical strategies tailored to local communities. Reduction of mosquito larval sources via community engagement in at-home mosquito control behaviors is a key component of this approach. Best methods of communicating information to the public to foster knowledge and motivation to engage in local mosquito control efforts. The purpose of this descriptional, correlational study was to describe the Florida public’s mosquito control information search behaviors, as well as examine factors that …
Creating Relevancy In Agricultural Science Information: Examining The Impact Of Motivational Salience, Involvement And Pre-Existing Attitudes On Visual Attention To Scientific Information, Laura Morgan Fischer, Courtney Meyers, R. Glenn Cummins, Courtney Gibson, Mathew Baker
Creating Relevancy In Agricultural Science Information: Examining The Impact Of Motivational Salience, Involvement And Pre-Existing Attitudes On Visual Attention To Scientific Information, Laura Morgan Fischer, Courtney Meyers, R. Glenn Cummins, Courtney Gibson, Mathew Baker
Journal of Applied Communications
Agricultural communications literature has indicated scientists are struggling to make information salient to consumers. Prior studies have examined the efficacy of message frames and types of appeals that increase visual attention and information processing among general consumers. Research suggests that value-oriented frames may connect with consumers through increased personal involvement and motivational salience. To evaluate the effects of competing message frames on visual attention, an eye-tracking experiment was conducted to understand the interaction between pre-existing attitudes and issue involvement on participants’ attention to messages about genetic modification and antibiotic use in livestock. For products that are low in issue involvement …
Impacting Agriculture And Natural Resource Policy: County Commissioners’ Decision-Making Behaviors And Communication Preferences, Kati Lawson, Kevin Kent, Shelli Rampold, Ricky W. Telg, Ashley Mcleod-Morin
Impacting Agriculture And Natural Resource Policy: County Commissioners’ Decision-Making Behaviors And Communication Preferences, Kati Lawson, Kevin Kent, Shelli Rampold, Ricky W. Telg, Ashley Mcleod-Morin
Journal of Applied Communications
Elected officials at the local, state, and national levels play key roles in shaping the agriculture and natural resources (ANR) sectors through the development and implementation of ANR policies and regulations. As such, it has become necessary for members of the ANR community to understand the policy formation process and how to communicate effectively with elected officials about ANR policies and issues. However, little research has been conducted at the local level to examine how local elected officials (LEOs) interact with information specific to ANR policies to make decisions. This study was designed to assess the communication and information-seeking preferences …
Utilizing Extension As A Resource In Disaster Response: Florida Extension’S Communication Efforts During The 2017 Hurricane Season, Moses R. Mike, Shelli D. Rampold, Ricky W. Telg, Angela B. Lindsey
Utilizing Extension As A Resource In Disaster Response: Florida Extension’S Communication Efforts During The 2017 Hurricane Season, Moses R. Mike, Shelli D. Rampold, Ricky W. Telg, Angela B. Lindsey
Journal of Applied Communications
Crisis communication plays a significant role for the different audiences for which it is designed. Hurricanes and other disasters have resulted in major economic damage and disruption of social norms for extended periods of time in communities across the globe. In such circumstances, the Cooperative Extension Service is often called to take an active role in preparation, response, and recovery. As part of the local emergency management team, local Extension offices are positioned to provide a research base, relevant information, and faculty. As such, citizens often look to Extension faculty members for emergency resources and expertise. However, standard communication methods …
Misleading Or Informing? Examining The Effects Of Labeling Design On Consumers’ Perception Of Gluten-Free Products And Wheat Safety, Kimberly Cantrell, Nan Li, Courtney Meyers, Cindy Akers
Misleading Or Informing? Examining The Effects Of Labeling Design On Consumers’ Perception Of Gluten-Free Products And Wheat Safety, Kimberly Cantrell, Nan Li, Courtney Meyers, Cindy Akers
Journal of Applied Communications
As food products marketed as “gluten-free” become increasingly popular, many consumers start to exclude sources of gluten (e.g., wheat, barley, and rye) from their diets for both medical and non-medical purposes. The grain industry is facing a growing challenge to (re)boost consumers’ confidence in the healthiness and safety of its commodities. Using 561 participants recruited from the Amazon Mechanical Turk workers’ panel, this study implemented a 2 (pretzels vs. potato chips) * 2 (positive- vs. negative- frame) * 2 (wheat image vs. no wheat image) experiment to examine the effects of gluten-free labels on consumers’ perceived healthiness and safety of …
Consumers’ Evaluation Of Animal Welfare Labels On Poultry Products, Rexanna Powers, Nan Li, Courtney Gibson, Erica Irlbeck
Consumers’ Evaluation Of Animal Welfare Labels On Poultry Products, Rexanna Powers, Nan Li, Courtney Gibson, Erica Irlbeck
Journal of Applied Communications
As the public has expressed increasing concerns regarding the humane raising and handling of farm animals, the U.S. Department of Agriculture and industry organizations have developed a series of standards enforcing animal welfare in the poultry industry. Labels and value-added claims were created and defined to differentiate products and to inform consumers’ purchasing decisions. This study identified five labels related to animal welfare that are frequently found on food packages in the U.S. grocery stores, including both the mandatory labels and third-party, voluntary labels. Using a controlled online experiment (N=249), we examined the labels’ effects on consumers’ perception …