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Social and Behavioral Sciences Commons

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Illinois Wesleyan University

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Full-Text Articles in Social and Behavioral Sciences

Consumer Perceptions & Video Game Sales: A Meeting Of The Minds, John Sacranie Apr 2010

Consumer Perceptions & Video Game Sales: A Meeting Of The Minds, John Sacranie

Honors Projects

This paper examines the determinants of video game software sales. What literature currently exists points to an array of factors, ranging from which hardware a title is released on to the game’s genre. This paper incorporates several of these variables, but adds in a new one: quality. Literature up to this point has not addressed the effect that a game’s quality has on its eventual sales, yet one would logically expect this to have a strong positive impact. To account for quality, the model incorporates the average review score a game receives from professional critics. The results indicate that indeed, …