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Mass Media's Relationship With Adolescents' Values And Behaviors: A Theory Of Mediated Valueflection, Melanie Burleson Richards

Sociology Dissertations

Mass media has long been thought to have a detrimental effect on an adolescent’s values and behaviors. Many social ills including violence, misogyny and negative health behaviors, as well as egoistic cultural values have been attributed to mass media’s influence. Yet the media is not all powerful, nor are its powers unable to be combated. In this manuscript, I analyze the Educational Longitudinal Study data from 2002 to 2006 to determine the real effects mass media has on adolescents in comparison to other influences. I find that not all media is equal in influence. Television and video games have different …