Social and Behavioral Sciences Commons^™

The Digital Engine Model: Lead Generation Through Applied Dcm Strategies, Kyle A. Huggins, John D. Hansen

Journal of Applied Marketing Theory

Digital Content Marketing (DCM) has become a primary tool for marketers in driving lead generation in today’s digital marketing world. Leading brands are creating and curating content trying to build brand equity and trust, connecting content to consumer action through brand story. And while strong theoretical models of content marketing have been discussed in the marketing literature, like Hollebeek and Macky (2019), there is a dearth of understanding about the application and direct impact of organic digital content strategies on marketing directives. This paper investigates an applied model, called The Digital Engine, which provides instruction on proper inbound marketing techniques …

The Urgent Need For Preparing Anti-Oppressive Citizens In Elementary Social Studies: A Conceptual And Pragmatic Framework For Educators, Erin Piedmont

Teaching Social Studies in the Peach State

No abstract provided.

Get To Know The Georgia Council For History Education, Joann Wood

Teaching Social Studies in the Peach State

Find out about the Georgia Council for History Education by exploring with colleagues a deeper understanding of history and improving the teaching and learning of history.

The Lost Fortune Of The Virginiaman: Analyzing The History Of The Beale Ciphers Using Historical Land Grants, Simon E. Rosenbaum

Armstrong Undergraduate Journal of History

Since the mid-19th century, the mystery of the Beale ciphers has confounded cryptanalysts, intelligence agencies, historians, and treasure hunters alike. Countless works of scholarship have analyzed the story, the ciphers, and possible locations for the massive buried treasure allegedly in rural Bedford County, Virginia. However, prior methodology applied to historiography on the subject has been unsuccessful in making headway in an understanding of the history and location of the Beale treasure. In examining prior scholarship in conjunction with recorded land grants and associated archaeological scholarship, this paper proposes a new direction for research into the Beale cipher mystery and new …

‘Following The Line Of Least Resistance’: African American Women In Domestic Work, 1899–1940, Taylor Simsovic

Armstrong Undergraduate Journal of History

This paper examines the challenges faced by African American women employed in domestic service between 1899 and 1940, with a focus on how race, class, and gender intersected to shape their experiences. Specifically, the study investigates how these women continued to perform reproductive labor as they migrated from the South to Northern states during the Great Migration. Drawing on a range of primary and secondary sources, the analysis argues that Black women's persistent employment in undervalued labor within white American homes was driven by the mutually constitutive systems of capitalism, white supremacy, and patriarchy. These systems channeled Black women into …

Is The Public Aware Of Water Quality Monitoring And Safety Notifications On Beaches?, Asli Aslan, Jeffery A. Jones, Dziyana Nazaruk, Sibel Zeki

Journal of the Georgia Public Health Association

Recreational water-related activities have important public health benefits, however, pollution at beaches may have serious health risks. Although there is a substantial amount of research and policies in place at federal and state levels, oftentimes these efforts may not be well translated to the public. This paper evaluates the effectiveness of routine water quality monitoring and warning systems in Georgia, USA. A survey was conducted among 238 beachgoers in Georgia, asking about awareness of water quality monitoring and warning signs for beach advisories. Surveys were collected directly at beaches as well as through an online questionnaire. Results show that more …

Intersectionality Of Self-Reported Food Insecurity And Perceived Stress Of College Students At A Land-Grant Southeastern Higher Education Institution During The Covid-19 Pandemic, Kendra Oonorasak, Makenzie Barr, Michael Pennell, Dylan Hardesty, Kotomi Yokokura, Samantha Udarbe, Tammy Stephenson

Georgia Journal of College Student Affairs

College food insecurity (FI) and poor psychosocial health are prevalent public health issues in the U.S., yet often overlooked. Since the COVID-19 pandemic, repercussions on these critical inequity issues remain unclear. During the summer months of 2020, this cross-sectional survey examined associations between students’ self-reported FI and perceived stress (PSS-10), one aspect of poor psychosocial health. An anonymous online survey was distributed to a convenience sample of college students at a land grant institution of higher education in the southeastern U.S., and $10 e-gift card was provided to survey respondents. The survey response rate was 26.2% (n=235) and participants were …

Transgender And Gender Non-Conforming College Students’ Challenges, Supports, And Successes: An Interpretative Phenomenological Analysis, Jennifer R. Curry, Imre Csaszar, Tiffany Shierling

Georgia Journal of College Student Affairs

We report findings from an interpretative phenomenological analysis (IPA) study of transgender and gender non-conforming (TGNC) participants’ perceptions of their on-campus experiences. Participants reported their lived experiences of campus culture in the Deep South. The data was viewed through a minority stress framework. Four major themes emerged: a) supports for students; b) barriers for students; c) undergoing personal change; and d) influencing systemic change.

Using Historical Thinking Strategies For Improving Elementary Students’ Content Knowledge And Attitudes Towards Social Studies, Lydia Burnett, Joshua Cuevas Dr.

Georgia Educational Researcher

Instructional time spent on elementary social studies is often marginalized due to the emphasis placed on other content areas. Therefore, social studies teachers must employ meaningful instructional strategies that will engage students while promoting content acquisition. This quasi-experimental study responds to this challenge by guiding a sample of 44 fifth grade students to use the historical thinking skills of sourcing, contextualizing, and corroborating that encourage engagement with a variety of primary sources through the lens of Jerome Bruner’s learning theories. The control group used traditional instructional methods including close-note taking, vocabulary review, and independent reading from social studies texts. Both …

Divergent Representations Of Africa: A Qualitative Analysis Of Georgia Social Studies Textbooks, Bailey A. Brown, Amber R. Reed

Georgia Educational Researcher

The Georgia Department of Education has clearly defined standards for learning about Africa in the seventh grade. However, there exists great variation in how textbooks present this material and address these standards. Using a qualitative content analysis approach, we assess the presentation of Africa in three widely used Georgia social studies textbooks. We document and analyze coverage of Africa across Georgia’s seventh grade world studies learning domains. Our research demonstrates: 1) that, despite widespread calls for decolonization of education and strengthening of multicultural education, Euro-American perspectives on Africa are still prevalent; 2) textbooks vary widely on how they choose to …

Healthfulness Of Fast-Food And Full-Service Restaurants In 16 Georgia Counties After Mandatory Menu Labeling, Janani Rajbhandari-Thapa, Donglan Zhang, Nicole Katapodis, Dana Alvin, Melanie Andrews

Journal of the Georgia Public Health Association

Background: Despite that the effect of menu labeling on consumer choices has been studied, there are gaps in the research on the healthfulness of the restaurant food environment post-mandatory menu labeling, specifically in the Southern United States. This study aims to assess the healthfulness of fast-food and full-service chain restaurant environments after compliance with mandatory menu labeling.

Methods: The healthfulness of 46 representative fast-food and full-service chain restaurants in 16 Georgia counties was examined using the Nutritional Environment Measures in Restaurants (NEMS-R) survey. The scores were compared between full-service and fast-food restaurants using t-tests across several healthfulness measures such as …

Health Communications Trial With A Resistant Population To Increase Public Health Compliance During A Pandemic, Alison Amoroso, Carlos A. O. Pavao, Russel E. Luke, Jennifer Mccoy, Sean Richey, Shenandoah Evans

Journal of the Georgia Public Health Association

Background: Georgia has among the worst rates of COVID-19 hospitalization and death rates in the nation. Many identifying as politically conservative resist public health mitigation measures, similar to populations in other politically conservative geographical areas. There are limited peer-reviewed public health communications designed for this population. We aimed to determine if an intervention using a fear appeal approach with efficacy during a pandemic can positively affect knowledge, attitude, perception, and/or behavior (KAP) in Georgia with this population.

Methods: We delivered online video stimuli tailored to the geocultural characteristics of the target population. designed to stimulate fear, encourage efficacy, and counter …

College Students’ Purchase Behaviors Of Single-Serve Premium Juices, Robin Hardin, Michelle L. Childs, Win G-Y Koo, Kwangho Park

Journal of Applied Marketing Theory

There has been a surge in demand for premium single-serve juices, and college students may be in the forefront of this growing trend because of the perceived social status accompanied by their consumption. External influence (i.e., peer influence and social status) emerged as a component of motivation for the use of premium juices. Findings contribute to Veblen’s theory of conspicuous consumption, demonstrating that consumer motivation for status-laden products occurs even for consumable products that are relatively low cost.

Comparing The Effects Of User Generated Video Reviews And Brand Generated Advertisements On Consumer Decisions On Youtube, Vaibhav Shwetangbhai Diwanji, Jaejin Lee

Journal of Applied Marketing Theory

This empirical study examines the effects of user generated vlogs (UGV) versus brand generated ads (BGA) on consumer decisions on YouTube. UGV refers to any type of review video content about brands or products, created and published by users on YouTube. BGA refers to brand generated advertisements on YouTube. Guided by the elaboration likelihood model of persuasion, this online experimental research involved a 2 (source: UGV versus BGA) X 2 (involvement: high versus low) X 2 (gender: male versus female) between-subjects research design. Results showed that UGV elicited significantly greater effects on consumer brand attitudes and purchase intentions than BGA, …

Evaluating The Student Training Equity Project: An Upstream Recruitment Approach To Diversifying Clinical Psychology Graduate Programs, Hannah L. Joseph, Mary Fernandes, Meghan Goyer, M. Alejandra Arce, Ciera Lewis, Claudia A. Delbasso, Suzann Lawry, Corey A. Walker, Omolade Amole, Mikael Sampson, Erin Tone

Georgia Educational Researcher

The U.S. psychology workforce is considerably less diverse than the population that it serves. While several recruitment and admission practices are effective for diversifying psychology training programs, upstream recruitment of underrepresented candidates is particularly promising. Aiming to diversify the clinical psychology graduate program applicant pool, the Student Training Equity Project (STEP) was developed to promote and evaluate upstream recruitment of undergraduate students of color interested in psychology graduate studies. This study used a mixed-method design to evaluate immediate outcomes for three STEP programmatic strategies. Survey results suggest that STEP networking events were associated with undergraduate research and mentorship opportunities. Findings …

Can Mini Grant Programs Address Community Health Improvement Plans In Rural Areas? A Local Evaluation, Kelley Ditzel, Cameron Watts

Journal of the Georgia Public Health Association

Background: In the rural community of Hancock County, Georgia, it became apparent in the summer of 2017 that outside help was necessary to address the failing health and education problems plaguing this area. The North Central Health District received Healthcare Georgia Foundation grant leading to the creation of the Hancock Health Improvement Partnership (HHIP) composed of 11 community leaders who developed the Community Health Improvement Plan to positively impact their county.

Methods: This evaluation was conducted to report the efficacy of the mini grant program developed by the HHIP, particularly how grants could best improve organizational capacity, incentivize community collaborations, …

Elderly Educated Blacks And The Influence Of Exercise Identity, Self-Determination, And Social Determinants Of Health On Physical Activity, George Leonard Shaw Jr., Miles Anthony Irving

Journal of the Georgia Public Health Association

ABSTRACT:

Background: This study examined the influence of socio-economic status (SES), exercise self-definition, and self-determination variables on physical activity participation among African American retirees.

Methods: Both African American men and women, of at least 60 years of age, were surveyed. All participants lived independently. The data collected included demographic, Godin Leisure-Time Physical Activity Questionnaire (LTPA), Exercise Self-Definition Questionnaire (ESD), Behavioral Regulations Exercise Questionnaire-2 (BREQ-2), and Basic Psychological Needs Satisfaction in Exercise Scale (BPNES). The findings and analysis were conducted using data from149 participants.

Results: Only gender was a statistically significant predictor of physical activity participation in the study. Based on …

“Someone You Love” Documentary: Using Narratives In Entertainment Media To Increase Hpv Vaccination In Georgia, Gabrielle C. Darville- Sanders, Jann Macinnes, Kelsey Schwarz

Journal of the Georgia Public Health Association

Background: Although HPV is the most common sexually transmitted disease in the United States, vaccination rates are still lagging among adolescents and young adults. Entertainment-education is a popular strategy for incorporating educational messages into entertainment media. With popular shows on television now integrating health messages into their narrative, there are more opportunities to influence knowledge, attitude and health behaviors. Objective: To (a) determine the effectiveness of the HPV narrative included in the “Someone You love” documentary on HPV risk perception, vaccine self-efficacy and behavioral intention for HPV vaccine uptake on college students and (b) assess the immediate impact of the …

Role Of Community-Level Health Behaviors And Social Determinants Of Health In Preventable Hospitalizations, Elizabeth Ayangunna, Kingsley A. Kalu, Gulzar H. Shah

Journal of the Georgia Public Health Association

Background

Hospitalizations contribute significantly to the country’s health expenditures. There are factors in addition to clinical care that determines whether a community can prevent hospitalizations from certain medical conditions.

Purpose

The purpose of this paper is to explain the role of community-level health behaviors and social determinants of health (SDoH) in preventable hospitalizations.

Methods

This study used secondary data from the 2021 County Health Rankings for 8 states in HHS Region 4--Georgia, Florida, North Carolina, South Carolina, Alabama, Mississippi, Florida, and Tennessee. Descriptive analyses and multivariate linear regression were computed to examine the association between the dependent variable- preventable hospitalizations …

An Analysis Of Georgia Mothers Who Gave Birth In 2015 And 2016 Without Receiving Prenatal Care, Joncel Stephens, Shanta R. Dube, Merrilee Gober

Journal of the Georgia Public Health Association

Background: The present study characterizes the population of women residing in the state of Georgia who did not receive prenatal care before giving birth to a live infant. The association between mother’s place of residence (rural/non-rural) and preterm delivery was also examined.

Methods: This study examined data obtained from the Georgia Department of Public Health which includes data for 7,062 mothers who did not receive prenatal care before giving birth to a live infant in Georgia in the years 2015 and 2016. Data on the resulting births was also studied. Descriptive analyses of the following variables were used …

The Rise In Use Of Emotional Support Animals By College Students: The Impact Of Parenting Styles, Misty G. Smith, Samantha Ballard, Jill Willis

Georgia Journal of College Student Affairs

As the generational context of higher education shifts, a rise of Emotional Support Animals (ESA) and mental health concerns are present for students on college campuses. While previous studies have aimed to address the relevancy and controversy of ESAs in higher education as well as their effectiveness in supporting individuals, less research has explored underlying factors that contribute to the use of an ESA. The purpose of this study was to explore the parenting behaviors of parents/caregivers of students with ESAs in comparison to parents/caregivers of students without ESAs. An embedded mixed methods design was used. Participants completed the Parenting …

“It Didn’T Matter What The Bill Said...”: Influences On Abortion Policy Legislative Decision-Making In Georgia, Erica Barton, Subasri Narasimhan, Dabney P. Evans

Journal of the Georgia Public Health Association

Background: In March 2019 the Georgia legislature passed HB 481 described as a “heartbeat bill”, prohibiting abortion at around six weeks gestation. Given the prevalence of anti-abortion legislation and the public health implications of abortion restrictions, we sought to understand how Georgia legislators made decisions on this early abortion ban legislation.

Methods: We conducted in-depth interviews with nine legislators from the Georgia House of Representatives who participated in the 2019 legislative session. In-depth interviews were conducted in-person and over the phone. Interview recordings were transcribed verbatim and inductive codes identified. Codes focused primarily on views of: abortion in general; specific …

The Culture Code: The Secrets Of Highly Successful Groups (Book Review), Lucero A. Aradillas

Georgia Journal of College Student Affairs

In the book The Culture Code: The Secrets of Highly Successful Groups, Daniel Coyle discusses how people work together as part of a group that achieves excellent results. As opposed to this being a book on how individuals lead, the author focuses on how people interact successfully and productively with each other; thereby, giving leaders three skills that can help hone successful teams. His research identified three skills that propel effective teamwork: Build Safety, Share Vulnerability, and Establish Purpose. This book review will briefly describe these skills and how the book provides a solid base for leaders seeking to …

Becoming Liberated In The Process Of Researching And Writing About Liberation: A Scholarly Reflection Of A Healing Process In A Doctoral Program, Falon N. Thacker

Georgia Journal of College Student Affairs

This article chronicles the process of researching and writing a dissertation about liberation and how it connects to my own experiences of liberation. Qualitative research involves a more personal connection between the researcher and the study (Hays & Singh, 2012) which allows for a more in depth understanding of the experiences of the participants and the researcher. This article provides a reflection of my journey that began in early childhood and through the doctoral process, connecting those experiences to the research process utilizing Pillow’s (2003) four reflexive strategies. Reflecting on the method, theory, and findings, the researcher makes connections with …

Impact Of School Tobacco-Free Policy And Tobacco Risk Education On Youth Cigarette And E-Cigarette Use, Vahe Heboyan, Bruce Riggs

Journal of the Georgia Public Health Association

Background: Smoking rates have declined over the last half-century, however, e-cigarette use has more than tripled in the recent years. Tobacco-risk education and tobacco-free policies are critical policy instruments to help prevent youth tobacco use. This study evaluates the impact of these policies on youth cigarette and e-cigarette use.

Methods: Data from the 2013/2015 Georgia Youth Tobacco Survey (GYTS) is used to test for statistical differences in tobacco use status across school-based tobacco control policies and estimate their impact on cigarette and e-cigarette use. Data includes 5,285 participants representing 2013 middle school (n=2,099), 2013 high school (n=1,775), and 2015 high …

Utilization Of A Community-Based Participatory Approach To Design And Implement A Peer-Led Parenting Pilot Intervention To Influence Child Nutritional And Physical Activity Behaviors, Tabia K. Henry Akintobi, Phd, Mph, David Satcher, Victor Ede, Mbbs, Glenda Wrenn, Md, Cassandra Bolar, Phd, Aneeqah Ferguson, Evonne Perdue, Martha Okafor, Kisha Holden, Leroy Reese, Phd

Journal of the Georgia Public Health Association

Parents and primary child guardians within the household play critical roles in shaping their children’s nutritional and physical activity behaviors, which are among the individual-level determinants of childhood obesity and other chronic conditions. There are well-established correlations between race, socioeconomic status and the risk for obesity calling for both contextually- and individual-centered interventions that are community-driven. The Using Quality Parenting (UQP) pilot intervention was a peer-led, parenting education intervention developed in collaboration with community residents in Atlanta, Georgia to influence child nutritional and physical activity behaviors in African American low socioeconomic status communities. A community-based participatory research (CBPR) framework was …

Intentional Leadership For More Just Experiences: Supporting Black Males On College Campuses, John D. Egan

Georgia Journal of College Student Affairs

This essay explores the unjust experiences of Black males and minority faculty on college campuses that perpetuate inequality in higher education. The literature shows Black male undergraduates experienced both overt racism and more subtle insults on some college campuses, which serve as a barrier to integration into the college system. This essay also connects the underrepresentation of minority faculty as a contributing factor to the climate that inhibits the integration of Black male students into the college system. Through intentional leadership, educators should create or support existing Black male initiative programs on their campuses as this evidence-based practice contributes to …

Preserving The Archives In The 21st Century Classroom: Designing History Classes Around Primary Source Research., Julie Harper Pace

Georgia Educational Researcher

This article details an experiment in an 11^th and 12^th grade 3-week intensive course, the Science and History of Contagious Disease. The course was an interdisciplinary survey of how diseases are spread along with an examination of social responses. Although both lecture and discussion based, the course revolved primary around a trip in which we led approximately 22 students through archival research in the City of Savannah Municipal Archives on the Yellow Fever epidemics of 1820, 1854, and 1876. The article describes the numerous advantages of archival work, from direct contact with rare and unique primary sources to …

Beijing Bicycle: The Cruel Story Of Youth, City, And Modernization In Contemporary China, Patrick O'Conner, Victoria Do, Eric A. Curry

Armstrong Undergraduate Journal of History

About the authors

Patrick is a Savannah native and a history major at Armstrong. He served for ten years in the US Army. He is married with four children and now resides in Metter, Georgia where he enjoys making muscadine wine and hopes to become a history teacher. Eric is from Fort Myers, Florida and currently a history major at Armstrong. He hopes to pursue a career in the Intelligence Community or Office of Foreign Service. After retiring from his government ambitions, he hopes to settle back down in Florida to teach history.

Boxes And Quilts? I Thought This Was College! Utilizing Pedagogical Tools To Access Students' Sociocultural Selves, Mari Ann Roberts, Marquita Jackson-Minot

Georgia Educational Researcher

This reflection on practice discusses action research involving two pedagogical tools, identity boxes and culture quilts, which utilize the praxis of culturally responsive pedagogy. These tools were used to build classroom community and help students examine how their lives and education reflected “cultural themes of the society, personal themes, institutional themes, and social histories” (Creswell, 1998, p. 49). A qualitative examination of student response to the use of these tools indicated a strengthening of classroom community and the beginning of a transformative openness to, and critical examination of, cultural concepts based in what the authors term differentialities.