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Social and Behavioral Sciences Commons

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Full-Text Articles in Social and Behavioral Sciences

Dual Users: Real Lessons From Reality Television, Windy Caviness, Christy Ennis, Kesha Evans, Paige Harrison, Brooke Houston, Diane Ivey, Stephen Kirkley, Adeline Manceau, Jill Mckinney, Kimbo Moore, Gabrielle Scandrett, April Whirley, John Thompson, Kristin Abbamonte, Allison Bunch, Liane Champagne, William Dickey, Jenn Koch, Katherine Mcconville Jan 2002

Dual Users: Real Lessons From Reality Television, Windy Caviness, Christy Ennis, Kesha Evans, Paige Harrison, Brooke Houston, Diane Ivey, Stephen Kirkley, Adeline Manceau, Jill Mckinney, Kimbo Moore, Gabrielle Scandrett, April Whirley, John Thompson, Kristin Abbamonte, Allison Bunch, Liane Champagne, William Dickey, Jenn Koch, Katherine Mcconville

The Corinthian

This study attempts to understand the differences in activity among an emergent television/Internet audience. The Internet has provided a new entertainment opportunity for producers of television programming. Those television viewers who have also reached out to their favorite television show websites have resulted in a new audience. Examining the programming genre of reality television, two constructs were developed and a written survey administered to a convenience sample of college freshmen. The construct "dual users" was created to examine the television audience that also visits television programming websites. Single users (those that only watch the television show) were compared to the …


The Use Of Slogans In Political Rhetoric, Cail Newsome Jan 2002

The Use Of Slogans In Political Rhetoric, Cail Newsome

The Corinthian

This paper focuses on the use of slogans within political rhetoric. The research focuses on the phrasing of the slogan, the connotation and association of the words used within them, and the motivational quality of slogans. Simply stated, this paper is a look into how and why political slogans are successful. The research is directed away from political slogans that are specifically created and used for campaign purposes and instead looks at the political slogans that are less vote-getting in orientation and have been used to shape public opinion or motivate a public action.


Reality Television Goes Interactive: The Big Brother Television Audience, Lisa Gandy, Lisa Mcchristian Jan 2002

Reality Television Goes Interactive: The Big Brother Television Audience, Lisa Gandy, Lisa Mcchristian

The Corinthian

Reality television was taken to a new realm in the summer of 2000. Television audiences and Internet audiences were married through a voyeuristic, interactive experience. This study attempted to better understand the audience attracted to these interactive, realistic television shows. Utilizing previous studies on audience interactivity, a random telephone survey of Big Brother viewers was administered. Big Brother viewers that browsed the show's website before and after the show were demographically more likely to be younger, more educated, and own computers. Big Brother website visitors were significantly more likely to plan to watch the television show, eliminate distractions to that …