Social and Behavioral Sciences Commons^™

To Frame Or Not To Frame: Improving Goal Setting, Alexander J. Dontre

All Faculty and Staff Scholarship

Goal setting is a fundamental mechanism used to enhance performance and to promote individual and organizational achievement. Accordingly, developing ways to improve goal effectiveness can be a valuable endeavor. This project proposes that the way in which goals are framed should be positively correlated with success rates. New Year's resolutions were determined to be framed either positively or negatively, and then compared to the self-reported success rates. The study results confirmed that goals with positive framing resulted in higher success rates than did goals with negative framing.