Social and Behavioral Sciences Commons^™

Motive Strength As A Predictor Of Goal Importance, Jeffrey Dohm

Master's Theses

The present study sought to examine whether motivation as measured by 16 motives the Reiss Profile of Fundamental Goals and Motivation Sensitivities could predict the relative importance of goals as measured by the Aspiration Index. Five motive goal relationships were targeted as being prime candidates, Status – Popularity, Social Contact – Affiliation, Romance – Hedonism, Acceptance – Conformity, and Idealism – Community Feeling. 101 undergraduate students were administered both surveys. The results indicated that motivation did predict goal importance in all but one motive and goal pair. In addition, multiple regression analysis indicated motivation predicted goal importance for nine of …