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Social and Behavioral Sciences Commons

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Articles 1 - 3 of 3

Full-Text Articles in Social and Behavioral Sciences

A Content Analysis Of Social Media Posts Among Recreational Cyclists: A Gender Perspective, Eunjung Kim, Kijung Choi, James Lappeman, Jari Salo Aug 2021

A Content Analysis Of Social Media Posts Among Recreational Cyclists: A Gender Perspective, Eunjung Kim, Kijung Choi, James Lappeman, Jari Salo

Research outputs 2014 to 2021

Recreational cyclists are pertinent but rarely studied leisure and tourism segment. Recreational cycling has traditionally been considered as a ‘masculine stereotyped’ sport. The purpose of the research is to better understand a gendered consumer view of recreational cycling and to possibly promote recreational cycling to women and men in countries like South Africa with keen interests of recreational cycling in the form of sport tourism. This research employs a content analysis of social media posts on Facebook, Instagram and Twitter as a research method. Specifically, the gendered nature of recreational cycling is focused upon. In total, 2,504 posts from 1,598 …


Using Social Media In Health Literacy Research: A Promising Example Involving Facebook With Young Aboriginal And Torres Strait Islander Males From The Top End Of The Northern Territory, James A. Smith, Anthony Merlino, Ben Christie, Mick Adams, Jason Bonson, Richard H. Osborne, Murray Drummond, Barry Judd, David Aanundsen, Jesse Fleay, Himanshu Gupta Jan 2021

Using Social Media In Health Literacy Research: A Promising Example Involving Facebook With Young Aboriginal And Torres Strait Islander Males From The Top End Of The Northern Territory, James A. Smith, Anthony Merlino, Ben Christie, Mick Adams, Jason Bonson, Richard H. Osborne, Murray Drummond, Barry Judd, David Aanundsen, Jesse Fleay, Himanshu Gupta

Research outputs 2014 to 2021

This brief report describes three key lessons learned during a health literacy research project with young Aboriginal and Torres Strait Islander males from the Top End of the Northern Territory (NT), Australia. More specifically, it is a methodologically focused paper that discusses processes associated with using a combination of yarning sessions and social media content as tools to unpack conceptualisations of health and well‐being among this marginalised population. The lessons discussed include (a) the utility of using social media in providing an authentic window into the lives of a hard‐to‐reach populations; (b) the need to carefully consider ethical implications; and …


Twitter Content Analysis Of The Australian Bushfires Disaster 2019-2020: Futures Implications, Gregory Willson, Violetta Wilk, Ruth Sibson, Ashlee Morgan Jan 2021

Twitter Content Analysis Of The Australian Bushfires Disaster 2019-2020: Futures Implications, Gregory Willson, Violetta Wilk, Ruth Sibson, Ashlee Morgan

Research outputs 2014 to 2021

Purpose: This paper aims to explore the themes and nature of sentiment of Twitter content that discussed the Australian bushfire disaster 2019–2020 and its associated wildlife devastation, with considerations for the future of Australia’s tourism industry. Design/methodology/approach: A large, qualitative data set consisting of all publicly available Twitter posts during the period of the Australian bushfires from December 2019 to March 2020 that mentioned the bushfires and wildlife are explored. Findings: The devastation of wildlife through the Australian bushfire disaster elicited emotionally charged Twitter content from both Australian and overseas users. Positive sentiment focused on offering support to areas impacted …