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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
The Frame Of Social Media In Academic And Industry, Weiwen Zhou
The Frame Of Social Media In Academic And Industry, Weiwen Zhou
Electronic Theses and Dissertations
With the development of technology, the communication between people has changed rapidly. Social media is a type of digital network designed to share content with other internet users based on their preferences and associations. The purpose of this research was to understand how industry press and the professional market place frame social media today. Moreover, this research showed the explored current social media pedagogy in business and communication programs to see if it matches the need of industry expectations. This study was a content analysis of the text-based study that uses a qualitative software-Leximancer to analyze data. The result suggested …
Analyzing The Effects Of Brand Mascots On Social Media: Johnson City Power Board Case Study., Kristopher Caufield
Analyzing The Effects Of Brand Mascots On Social Media: Johnson City Power Board Case Study., Kristopher Caufield
Undergraduate Honors Theses
This paper examines the effects of a brand character or mascot on the brand and social media interactions. A case study was conducted on the recent introduction of Johnson City Power Board's new mascot Will Power. Facebook statistics were used to determine the amount of interaction certain posts received on the Johnson City Power Board's Facebook Page. Will Power posts received more interactions than any other topic for the Power Board.