Social and Behavioral Sciences Commons^™

Nationalize Or Localize: Senatorial Incumbent And Challenger Differences In Issue Prioritization, Joshua Rosenberg

Senior Theses

How do politicians choose which issues to emphasize in an election? Studying campaign behavior is crucial to understanding how political ads target voters and prioritize issues. Senate candidates normally attempt to either nationalize the election or emphasize state issues in their campaigns. How do Senate incumbent and challenger candidates differ in terms of issue prioritization? I hypothesize the challengers attempt to nationalize the election, while the incumbents generally focus their efforts on state issues. Political conventional wisdom indicates challengers typically try to nationalize the election by attempting to criticize the incumbent for either supporting or voting against the current presidential …