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Full-Text Articles in Social and Behavioral Sciences

“Green” Marketing In The Apparel Industry: The Spectrum Of Veracity, Stephanie R. Keane May 2022

“Green” Marketing In The Apparel Industry: The Spectrum Of Veracity, Stephanie R. Keane

Honors Theses in Science, Technology, and Society

Apparel companies’ propensity for manipulation in their marketing of environmental initiatives contributes to immense environmental pollution from petrochemical textile material production. Public scrutiny pressures these businesses to adopt “green” initiatives to avoid losing devoted consumers. In some cases, these initiatives disguise the real operations of a company or claim benignity for the company when this is not the reality. Previous business ethics research analyzed the emergence of “greenwashing” in corporations and thus concluded that corporations market themselves as eco-friendly to portray commodification as sustainable. In the form of case studies, this paper scrutinizes four companies: Zara, Patagonia, Lululemon, and Pact. …


“Green” Marketing In The Apparel Industry: The Spectrum Of Veracity, Stephanie R. Keane Jan 2022

“Green” Marketing In The Apparel Industry: The Spectrum Of Veracity, Stephanie R. Keane

Honors Theses

Apparel companies’ propensity for manipulation in their marketing of environmental initiatives contributes to immense environmental pollution from petrochemical textile material production. Public scrutiny pressures these businesses to adopt “green” initiatives to avoid losing devoted consumers. In some cases, these initiatives disguise the real operations of a company or claim benignity for the company when this is not the reality. Previous business ethics research analyzed the emergence of “greenwashing” in corporations and thus concluded that corporations market themselves as eco-friendly to portray commodification as sustainable. In the form of case studies, this paper scrutinizes four companies: Zara, Patagonia, Lululemon, and Pact. …


School Gardens: Cultivating A Child’S Nutritional Habits, Environmental Knowledge, And Sustainability Practices, Jeffrey Meltzer Jan 2015

School Gardens: Cultivating A Child’S Nutritional Habits, Environmental Knowledge, And Sustainability Practices, Jeffrey Meltzer

Honors Theses

School gardens have existed since the late nineteenth century and today are becoming increasingly popular in many parts of the world, including where I studied in Maine and Australia (AUS). Multiple organizations support school gardens in Maine, including the Maine School Garden Network, which has over 125 registered school gardens. In AUS, the Stephanie Alexander Kitchen Garden Foundation primarily supports the school garden movement and has over 800 registered school gardens. While many researchers have studied school gardens, few have compared two countries, focused on environmental sustainability, or investigated Maine in particular. This thesis combines information from literature reviews, and …


A Cost Benefit Analysis Of Improving Energy Efficiency Of A Fitness Facilty, Inuri A. Illeperuma Aug 2014

A Cost Benefit Analysis Of Improving Energy Efficiency Of A Fitness Facilty, Inuri A. Illeperuma

Journal of Environmental and Resource Economics at Colby

Abstract: Nearly 40% of the total U.S. energy consumption in 2012 was consumed in residential and commercial buildings, as recorded by U.S. Energy Information Administration. With the urgent need to reduce overall energy consumption in the U.S., many efforts are made to improve the energy efficiency of buildings. However, energy managers identify budget constraints as one of the main obstacles in improving the energy efficiency of buildings. Hence this study focuses on a cost benefit analysis of improving the energy efficiency, with a special focus on fitness facilities in college environments. As a case study, the author focuses on improving …


Clean Cooking: The Value Of Clean Cookstoves In Ethiopia, Shannon H. Kooser Aug 2014

Clean Cooking: The Value Of Clean Cookstoves In Ethiopia, Shannon H. Kooser

Journal of Environmental and Resource Economics at Colby

This project investigates how demographic differences affect the way people value clean cookstoves in Ethiopia. Previous research indicates that traditional cooking methods are harmful to human health as well as the environment, as people need to cut down trees or collect other biomass sources for fuel. However, clean stoves can solve both these environmental and health problems, as well as provide a sustainable method for cooking and heating in developing countries. Using choice survey data, this study examines Ethiopian households’ valuations of different characteristics of stoves, including durability, fuel reduction, smoke reduction and the amount of time they may save …


The Role Of Underutilized Fish In New England's Seafood System, Taylor Witkin Jan 2014

The Role Of Underutilized Fish In New England's Seafood System, Taylor Witkin

Honors Theses

The global fisheries crisis has led to an increasing recognition for the need to relieve pressure on overfished, popular food fish stocks. Opportunities exist to shift consumer demand toward more sustainable choices, including fish that may be locally abundant. Attempts have been made to market underused fish (sometimes termed “trash fish”) that represent more sustainable alternatives; however, it is unclear whether consumers will choose to purchase these more sustainable options, particularly if underused fish are also unfamiliar. Chapter 1 reviews existing research and current issues surrounding sustainable seafood and the recent shift toward local, abundant, undervalued species in New England’s …