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Social and Behavioral Sciences Commons

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Coastal Carolina University

Honors Theses

Technology

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Full-Text Articles in Social and Behavioral Sciences

Predicting Our Own Demise: How Media Has Played Nostradamus To The Future Of Artificial Intelligence, Connor Denny-Lybbert May 2023

Predicting Our Own Demise: How Media Has Played Nostradamus To The Future Of Artificial Intelligence, Connor Denny-Lybbert

Honors Theses

In this paper, I argue that we should be hesitant and skeptical of the applications of AI technology in government due to the possibility of, and ongoing abuses of this technology by political actors. I do this by first analyzing various pieces of sci-fi media in three parts: how this media approaches crime and punishment, personhood, and human happiness. Then, I explain how these themes intersect with the above framework and how we can use the themes to guide future policy. This is followed by an analysis of what these pieces of media tell us regarding artificial intelligence and how …


Capturing Attention: Advertising In The Internet Age, Tara Crane, Elise Weisengoff May 2012

Capturing Attention: Advertising In The Internet Age, Tara Crane, Elise Weisengoff

Honors Theses

It is crucial for the advertisement industry to know whether or not their commercials work. According to ComScore.com, 45 percent of Americans see video ads online, for a total of more than 1.7 billion minutes in January alone. Hulu.com accounts for 26 percent of video advertisement views, with 1.1 billion views in January (2011). Companies spent $72 billion in online advertising in 2010, according to ZenithOptimedia.com. That number is projected to increase 8 percent in the next two years. Therefore positive results are critical for business and financial success. This study will attempt to analyze data collected from the generation …