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Social and Behavioral Sciences Commons

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Full-Text Articles in Social and Behavioral Sciences

Structural Pluralism And The Community Context: How And When Does The Environment Matter?, Leo Wayne Jeffres, Edward Horowitz, Cheryl Campanella Bracken, Guowei Jian, Kimberly Neuendorf, Sukki Yoon Nov 2011

Structural Pluralism And The Community Context: How And When Does The Environment Matter?, Leo Wayne Jeffres, Edward Horowitz, Cheryl Campanella Bracken, Guowei Jian, Kimberly Neuendorf, Sukki Yoon

Communication Faculty Publications

Several long-standing theories intersect in discussing the impact of community characteristics and of the mass media. The structural pluralism model popularized by Tichenor and his colleagues says that social structure influences how mass media operate in communities because they respond to how power is distributed in the social system, whereas the linear model says that the increasing size of a community's population leads to more social differentiation and diversity and corresponding increases in subcultures with their own beliefs, customs, and behaviors. Recently, there has been a concern about how changes in society have led to a decline in organizational activity …


Viewing The Public Sphere With Influentials And Citizens, Leo Wayne Jeffres, Guowei Jian, Jae-Won Lee, C. Ellen Connally, Josie El Seikali Oct 2011

Viewing The Public Sphere With Influentials And Citizens, Leo Wayne Jeffres, Guowei Jian, Jae-Won Lee, C. Ellen Connally, Josie El Seikali

Communication Faculty Publications

The currently popular emphasis on democratic discussion in the “public sphere” often is critically viewed by observers commenting on issues of participation, empowerment, and efficacy without input from influentials, whose voices often are the content of public debates. Habermas was critical of the quality of democratic discourse, arguing for an “ideal speech situation” where participants are free to question all proposals; introduce proposals; and express their attitudes, wishes, and needs. This article examines perceptions of the climate of communication in the public sphere by influentials and the general public of a major urban area.