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Using Web Analytics For Mobile Interface Development, Junior R. Tidal
Using Web Analytics For Mobile Interface Development, Junior R. Tidal
Publications and Research
Libraries are developing mobile Web sites to keep up with the dynamic landscape of emerging technologies. Library web developers can use analytics software to better understand users and to develop a user-centered mobile Web site. Evidence based design decisions can drive mobile web interface development.
Using Web Analytics For Mobile Interface Development, Junior R. Tidal
Using Web Analytics For Mobile Interface Development, Junior R. Tidal
Publications and Research
Libraries are developing mobile Web sites to keep up with the dynamic landscape of emerging technologies. However, the development of a mobile Web site is not as simple as serving the existing desktop Web site on a handheld device. Library developers can use analytics software to better understand users and to develop a user-centered mobile Web site. This case study explores the use of a library’s traditional desktop Web site’s analytics information in creating a mobile interface. 2 Although Web analytics can provide a great amount of information about users, data should be used as supplementary information. Usability testing, focus …