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Social and Behavioral Sciences Commons™
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Articles 1 - 8 of 8
Full-Text Articles in Social and Behavioral Sciences
Advertising Preferences Among College Students, Bianca A. Vasvani
Advertising Preferences Among College Students, Bianca A. Vasvani
Psychology and Child Development
The purpose of this study was to examine if there is a difference in advertising preferences among college students. Three different types of advertisements were presented for five different products for the participants to review in this study. These three types of advertisements were sex, computer generated imagery and sustainability. The five different products were Orbit Gum, Pepsi, Absolut Vodka, Nike and Aveeno. The participants were asked to rate which one of the three advertisements was most compelling. The variables of gender, ethnicity and year in college were examined. The study also wanted to find out which advertisement overall was …
Wine Tasting Through Typography, Dayna Goldman
Wine Tasting Through Typography, Dayna Goldman
Graphic Communication
The purpose of this study is to find the connection, if any, between the design and typography of wine labels with the flavor attributes of the wine itself. If there is a lacking connection, wineries can use this information to better market their wines so that consumers know more about the wines they are purchasing and can make a more informed decision. This allows these wineries to better market themselves and differentiate from their competitors.
The research focuses mainly on smaller, local wineries because these are the businesses that need more assistance or direction in creating and marketing their brand. …
Sales Process And Training Overview, Thomas Holcomb
Sales Process And Training Overview, Thomas Holcomb
Communication Studies
Overview of the sales process as established by the National Collegiate Sales Competition (NCSC). This paper details Cal Poly's Sales Development Program and covers the ins and outs of what makes an effective salesperson. Would be beneficial for anyone who is considering sales as a career, looking to improve their sales abilities, or just searching for a senior project idea.
Rethinking Juvenile Justice: Using Communication To Combat Inequality, Victimization And Recidivism Among Detained Youth, Christine Alyse Herman
Rethinking Juvenile Justice: Using Communication To Combat Inequality, Victimization And Recidivism Among Detained Youth, Christine Alyse Herman
Communication Studies
No abstract provided.
'Moebius': Groundwork For Promotion & Visibility, Kanika Laroia
'Moebius': Groundwork For Promotion & Visibility, Kanika Laroia
Communication Studies
A record of the planning process for the transition of Moebius, the College of Liberal Arts literary journal, from a publication to an online website. Includes materials for future public relations and outreach efforts by the Moebius team.
California State 4-H Interview Contest And Manual, Kelly M. Bishop
California State 4-H Interview Contest And Manual, Kelly M. Bishop
Agricultural Education and Communication
The identified problem for this project is a lack of information and practice for youth to feel confident in effectively presenting themselves in interview settings. The purpose of this project is to provide youth information on how to prepare for an interview and how to put these necessary life skills into practice. It also provides a contest where the skills can be practiced and refined. The manual created in this project is the vessel for the needed information and provides the necessary guidelines and materials for continuing this contest at various levels.
This project included a base evaluation contest in …
Best Practices For Effective Corporate Crisis Management: A Breakdown Of Crisis Stages Through The Utilization Of Case Studies, Katelyn Smith
Best Practices For Effective Corporate Crisis Management: A Breakdown Of Crisis Stages Through The Utilization Of Case Studies, Katelyn Smith
Journalism
In the most recent decade, there has been a shortage of effectively managed corporate crises. This study is meant to discover the reasons behind the ineffective crisis management responses through the inspection of past corporate case studies in crisis management, as well as what can be done to help corporations use crisis management more effectively. The best practices in effective corporate crisis management in the three different stages of a crisis were attained through the utilization of case studies and expert opinions. The recommendations for practice include making pre-planning and evaluation regarded as more important in crisis management plans, choosing …
Amidst Invasion, Conversion, And Extinction, The Power Of Communication Prevails: An Ethnographic-Inspired Account Of The Chumash Indians, Arielle Mease
Communication Studies
No abstract provided.