Social and Behavioral Sciences Commons^™

Color Correction For Underwater Photography, Vanessa Pateman

Graphic Communication

The purpose of this study was to develop knowledge of the practice of underwater photography and determine how color correction leads to the success of an underwater photograph. Color is one of the photographer's greatest assets. When light travels through water instead of air, different techniques and equipment are necessary for correct color capture.

Human perception of color changes with depth underwater, which is due to the decrease in natural light. The scientific method, elite and specialized interviewing, and content analysis were used in this study to determine useful tools in color capture and reproduction in underwater photographs.

An experiment …

Pharmaceutical Direct-To-Consumer Advertising And Print Media, Vanessa Khim

Graphic Communication

The purpose of this study was to determine which type of pharmaceutical direct-to-consumer (DTC) advertising would be the best marketing strategy for pharmaceutical companies to use. The main argument was that one-to-one marketing in the forms of print media and the Internet was the best strategy over mass media marketing in the forms of television and radio.

The study researched various literary sources on the different marketing strategies which facilitated in examining the positive and negative aspects of each. One hundred surveys were distributed to medical personnel and pharmaceutical prescription consumers in both the Bay Area and San Luis Obispo …

Sustainability In Packaging: A Study Of Trends, Ideas, And Perceptions Of Sustainability As It Relates To Packaging, Leslie Herrmann

Graphic Communication

The consumer packaging world has two key players, the consumer and the packaging manufacturer. And with the outside perspective of an expert on sustainability there creates the chemistry currently operating the sustainable packaging movement. But what does sustainability mean? The quick, dirty, and official definition is something which “meets the needs of the present without compromising the ability of future generations to meet their own needs” (www.sustainability-ed.org).

This study focused on what the consumer perceived as being sustainable as well as tested some consumer knowledge of what sustainability is. This was then contrasted with what some award winning packaging manufacturers …

Simpler Packaging, Tomiko Oden

Graphic Communication

This project explains how product packaging is become more "green", and thus more simple. Packaging needs to go beyond just simplifying materials and graphics - it needs to create a simpler process in order to reduce wasted time, energy, and resources.

Improving Accessibility To The Visually Impaired Through Web And Interface Design, Andrew William Deem

Graphic Communication

The purpose of this study was to investigate the current state of visual accessibility to visually impaired users in the areas of web and device interface design. As the Internet grows in importance and more people are expected to utilize networked technology the need for a truly accessible system becomes more important.

Web designers play a tremendous role in controlling ease of access to content through the structure, layout and navigation options utilized in their designs. These choices dramatically impact a user's ability to fully utilize the capabilities of the Internet.

As network technology grows beyond the web, consumers are …

What Lean Means For Printers: Reducing Setups And Makereadies Is Just The Beginning, Malcolm G. Keif

Graphic Communication

Lean, Lean Manufacturing, Lean Principles. What is all this discussion of Lean? And what does it mean to the printer? First, let’s figure out what Lean is. Lean is a set of ideas, concepts, tools, and principles that were developed over a number of years, mostly by Toyota Motor Corp. as the Toyota Production System (TPS). The company developed this system as a means to be competitive in a difficult marketplace against large competitors with greater resources. The values that underpin Lean include: respect for people, continuous improvement, minimizing waste, just-in-time (JIT) production, custom and small-lot production, problem solving, teamwork, …

Green Is Not Really Lean, Kevin Cooper

Graphic Communication

No abstract provided.

Handling Work Done Outside, Kevin Cooper

Graphic Communication

No abstract provided.