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Perceptions Of Happiness And Its Determinants An Intergenerational Study Of What People Think About Money And Happiness, Bailey Cornell

Honors Projects in Applied Psychology

This study examines people’s perceptions of happiness. Specifically, it seeks to define the determinants of happiness, with a focus on the link between happiness and financial state. Of particular interest is an examination of differences in attribution (if any) on this issue between disparate age groups. An online questionnaire was created and then completed by 538 total participants. Belief that money can buy happiness was tested in two different ways: the Measure of Materialistic Attitudes Scale from the Handbook of Marketing, and the Money-Happiness scale, which was generated for this research. The study also evaluated people’s happiness levels using a …